In the heart of every Singaporean neighbourhood is a convenience store, and if there’s one thing every convenience store has, it’s Coca-Cola. In a brand new collaboration between the soda company and 7-Eleven, the first official crossover store in Singapore has been launched at the House of Eden.
Welcoming customers on the exterior of the store is a giant Coca-Cola Splash Tree, as well as nostalgic wooden Coca-Cola crates and a mini Coca-Cola cooler. On the first floor is the 7-Eleven retail area, where customers can shop, grab a snack or get any essential service they need done. Walk up the LED-lit Coca-Cola-branded staircase to find the 7-Eleven x Coca-Cola Pit Stop, where customers can relax, charge their phones, play foosball and even take pictures by the branded walls.
Also on the 2nd floor are two special claw machines, where customers can stand a chance to win 7-Eleven and Coca-Cola prizes, such as foldable bikes, picnic tables, food, toys and more. With a minimum spend of $7, include a participating product (Coca-Cola, Sprite, A&W) in your purchase at the retail area to receive tokens to use for the claw machines.
The 7-Eleven x Coca-Cola Crossover Store:
The House of Eden
4 Robinson Road