The Fendi Peekaboo ISeeU Is This Season’s Most Playful Bag Style

Bag inspiration comes in all forms, but a childhood game of hide-and-seek? That’s refreshing. Part nostalgic, and part fun, the iconic Fendi Peekaboo bag has always brought together fine craftsmanship and innovative design since it first launched in 2009, though its latest iteration might be its most fresh-looking yet. New for Fall/Winter 2020 — the Fendi Peekaboo ISeeU.

Actress Zoey Deutch, face of the Fendi Peekaboo ISeeU campaign.
On the Fendi Fall/Winter 2020 runway.

You might have already spotted this on the Instagram feed of your favourite fashion influencer. What’s unique about the design is the bag’s signature opening, which gives you a casual peek of its smooth nappa leather interior, usually constructed in a contrasting colour from the exterior. This season, we’re getting a new accordion frame that has more structure than the original silhouette, while also allowing a bigger opening; that contrast serves to enhance the serious-yet-playful nature of the style.

Fendi Peekaboo ISeeU — with the interchangeable inner pocket.

Of the bag’s details, it comes embellished with the classic twist lock on both sides, is finished with classy gold hardware, and hides a removable inner pocket that you can customise — you’re able to switch out these out to python skin, or soft leather in different shades of pink, green, light blue and more. Stop seeking — this bag’s just about the ideal one for a business meeting, brunch with the girls, or a flirty dinner date.



fendi PEEKABOO ISEEU MEDIUm, $6,230. in BLACK, beige, white.