Fujifilm’s New instax Square SQ1 Is Their Prettiest Instant Camera Yet

In the age of convenient phone cameras and instant gratification, film photography seems to be a dying art. However, sometimes Instagram and VSCO filters just aren’t enough — we crave the nostalgic aesthetic only film can give us, vignette and all. While many of us probably own some kind of instant camera, Fujifilm’s latest release is going to be hard to resist — introducing, the instax SQUARE SQ1.

Regardless of whether you’re a serious photographer or you just enjoy getting the perfect selfie, the instax SQUARE SQ1 might be the next addition to your camera collection, based off looks alone. Available in 3 beautiful matte shades of Glacier Blue, Terracotta Orange and Chalk White, this instant camera has the ultimate millennial aesthetic, while providing the old-school prints we know and love.

Chalk White, Glacier Blue, Terracotta Orange

Unlike its hybrid predecessor, the instax SQUARE SQ1 goes back to the basics of leaving you wondering while the photo develops, but with a few special features that’ll guarantee you an image you’ll love — and at 1.5 times the size of previous instax mini counterparts. Like its name, two new square instant film options have been added to the current selection: the instax SQUARE Rainbow film, which adds bright pops of colour on the border of each photo, and instax SQUARE Monochrome film, if you’re craving that vintage black-and-white look.

instax SQUARE Rainbow Instant Film ($18.90), instax SQUARE Monochrome Instant Film ($21.90)

Gone are the days of unfortunate over or underexposed prints; Automatic Exposure, shutter speed and flash output are automatically optimised with a press of a button. Your instant prints will be clear and vibrant, regardless of lighting conditions.

On top of the usual built-in selfie mirror, photographers can also select One-Touch Selfie mode by rotating the lens, which sets the ideal focus and exposure for your personal glamour shots.

Compact, lightweight and user-friendly, this is one instant camera you’ll want to have on you at all times — maybe even consider getting two, so you have an extra set to show off in your photos.


The Fujifilm instax SQUARE SQ1 Instant Camera ($199 as a kit with 2 packs of assorted instax SQUARE film), SQUARE Rainbow Film ($18.90) and SQUARE Monochrome Film ($21.90) launches 30 September at all authorised instax retailers. For more information, visit instax.com.