Sulwhasoo’s First Care Activating Serum Gets A New Limited Edition Design

Sulwhasoo has taken their global best-seller — the First Care Activating Serum, and turned it into a piece of art that celebrates tradition and culture. The bottle itself is a blank canvas with a play on the brand logo, and it comes with an exclusive sticker set featuring a fun mix of symbols from the brand.

above: Sulwhasoo First Care Activating Serum “Beauty From Your Culture” 2020 Limited Edition Collection

The design is by Korean illustrator, SAKI, also known as Eunjin Kwon, and is part of the brand’s “Beauty From Your Culture” campaign. And as part of this campaign, Sulwhasoo is contributing $10,000 to the Asian Civilisations Museum to support the arts and cultural initiatives in Singapore.

It comes in 120ml and 30ml versions and they look like this:

Above: The 120ml bottle, $198.

Above: The 30ml bottle, $65.

Above: The Boljagi Wrap that the bottle comes in.

Above: The packaging featuring some of the illustrations.


The 120ml bottle ($198) will launch during Sephora Singapore X Sulwhasoo birthday anniversary on 24 September 2020, and at all Sulwhasoo boutiques and counters islandwide from 28 September 2020 onwards. The 30ml bottle ($65) will be available on LAZADA from 1 October 2020.