The Iconic LOEWE Balloon Bag Can Now Be Worn As A Backpack

LOEWE sure  knows how to create beautiful  bags, whether we’re talking about the Gate, Puzzle, or their version of the ubiquitous bucket bag style, the Balloon bag. The star of the Spring/Summer 2020 Women’s show was a hit from the get-go, with its structured yet relaxed silhouette that hints at the house’s shining example of leather craftsmanship.

This season, Creative Director Jonathan Anderson expands upon its effortless design with a new, even more practical form — the Balloon Backpack.

Featured as part of the Fall/Winter 2020 Men’s Collection, we’re told that this one’s a masculine interpretation of the popular Balloon Bag, though we think it can easily pass off as a unisex bag.

LOEWE Balloon Backpack — in Black / Tan.

The Balloon Backpack sees the same round, sturdy base and soft, supple sac of the original, along with exquisite nappa leather. What’s now different are those adjustable shoulder straps and a slightly wider body so you’ll have more space for your daily essentials. The bag still retains its top handle for added versatility. Finally, an embossed anagram is the only subtle indication of the storied fashion house; that said, we’re quite sure any fashion-savvy friend can recognise its silhouette right away. If you’re on the lookout for a bag that spells easy, understated luxury, this has to be it.

LOEWE Balloon Backpack — in Tan / Black.


LOEWE Balloon Backpack, $5,100, in two colours — Black or Tan. Available in stores and online.