For years, we’ve relied on emoticons to communicate our thoughts over online and text messaging, and whether you’re active on social media or not, you’re probably used to seeing emojis on a daily basis. If you’re a fan of these cute symbols, German sportswear brand PUMA has teamed up with emoji® to give fans a playful collection fit for the whole family.
The highlights of the PUMA x emoji® collection are two chunky sneakers with vibrant, yellow detailing reminiscent of the recognisable emoji® yellow. The RS-2K x emoji® Trainers feature a mesh upper with leather overlays in a very wearable white and grey colourway, while the RS-X³ x emoji® Trainers have a darker, black and grey colour scheme with a blue and purple gradient detail that complements the neon yellow tones.
Available in child and adult sizes, both sneakers also feature a low boot cut on top of PUMA’s comfy cushioning technology, and come with various detachable emoji® icons that can be attached to the hook and loop piece on each heel — you should also look out for a cheeky “What’s Up?” message subtly displayed in hidden parts of the shoe.
Also included in the collection is a series of hoodies, t-shirts and sweatpants, with the PUMA x emoji® Tee and Hoodie available in black, grey and yellow, while the Sweatpants are available in black and grey. Each sporty piece features an array of emoji® icons that’ll pair perfectly with your sneaker of choice — now you can display your favourite emoji®’s from head to toe.
Check out the apparel collection below.
The PUMA x emoij® Trainers ($199) are now available exclusively at PUMA.com and at PUMA stores (Marina Bay Sands, JEWEL, ION, BUGIS+, VivoCity, Suntec City, Paragon). Apparel to be released mid-September, price TBA.