Our Best Beauty, Fashion, & Tech Picks From Shopee’s 10.10 Brands Festival

By now, you would’ve known that the Shopee 10.10 Brands Festival Sale, happening now till 10 October, is in full swing. We’ve even put together a couple of beauty and fashion highlights you can enjoy on the e-commerce platform, along with an exclusive promo code you can use when you check out.

In order to save you the hassle of scrolling through their infinite listings, we’ve also put together an additional guide — this time, we’re focusing on a curated list of exclusive products you can find on Shopee, going at exclusive discounts, of course.

These include brands from the grand launch of Shopee Premium, which is where you can find an exclusive curation of premium brands where authenticity is guaranteed. Deluxe Brand Treats also mean you can win prizes worth over $1,000, or check out Launch Specials from top tier brands such as Calvin Klein, L’Occitane, and Skin Inc.


1. L’OCCITANE Immortelle Reset Duo, $185 (worth $238)

If you’ve always wanted to try the bestselling L’OCCITANE Immortelle Reset serum, this is a good starting place. Some of us only buy skincare when our current bottles run out, but the Immortelle is worth buying in advance, so you can whip it out once you’re ready to start on a new regime. We can vouch for that lightweight consistency, and yet, the antioxidant-rich, anti-ageing formula works hard to truly reset skin while improving its overall health. This exclusive set features both the serum and the newer Eye Serum, plus a couple of samples and a nice pouch to store everything in. Shop here.

2. LUSH Relax Gift Set, $55 (exclusive launch)

We keep talking about self-care, but in case you need another reminder, here it is. Lush launches their Relax gift set on Shopee, with three products that give off the most calming and soothing lavender scents. The Twilight Bath Bomb is a particular favourite, and changes from the colours of a pastel sunset to a shimmering purple when placed in your bath. You can also unwind with the ‘A French Kiss’ Bubble Bar and its calming combination of rosemary and lavender, while the Sleepy Body Lotion ought to gently lull you into a deep sleep. Shop here.

3. Foreo UFO mini + Youth Junkie + Glow Addict UFO masks, $260 (worth $326.80)

Look out for Foreo‘s deals once they’re unveiled — only on 10 October. 4 exclusive sets, including this UFO mini one, will be available, each with savings of more than 20%, while there are up to $35 off store discount vouchers you can collect as well. We’ve personally tried the UFO smart masking device, and can say that it’s a multi-purpose solution to maintain good skin, since it offers the following: LED light therapy, T-Sonic pulsations massages, Thermo and Cryotherapy, and the key Hyper-Infusion Technology that does away with the usual 15-20 minute sheet mask timing into an efficient 90-second treatment. Shop here.

4. Skin Inc Anti Maskne Mask Liner Device Set, $220 ($384)

With masking — that is, putting on face masks — being quite the undesired trend these days, it’s time we adapted our skincare routine to manage a new set of challenges: maskne. Skin Inc has the ideal solution for that, all in one handy bundle. The innovative Skin Inc Mask Liner is made of soft fabric that doesn’t irritate your delicate skin, while shielding against the humid environment under your mask. Then, there’s the Skin Inc Optimizer Voyage (Blue Light) which is specifically designed to reduce redness and irritation and heal blemishes, especially when paired with the My Daily Dose of Armour serum. Shop here.

5. Paula’s Choice 10% Niacinamide Brightening Booster Serum, $53.55 ($63)

Paula’s Choice is a fan favourite for their safe-for-sensitive-skin formulas, particularly because they promise smart, honest, and effective skincare products as well. This 10% Niacinamide Brightening Booster Serum is famous for improving uneven skin tones and to beat the dreaded look of enlarged pores; a concentrated 10% niacinamide dose is blended with natural calming (Licorice Extract), Vitamin C, and hydrating ingredients to give impressive youthful skin results. Shop here.


1. Urbanears Alby Charcoal Black True Wireless Earphones + Herschel Anchor Laptop Sleeve, $107.50 (worth $109)

No one wants to deal with unruly wires in this side of the decade, so we’re glad that wireless earphones are now the norm. The Alby True Wireless Earphones from Urbanears gives us a total of 15 hours on-the-go playtime and USB-C Fast Charge, with a sleek matte design and customisable silicone tips that ensure a perfect fit. Since we’re talking about seamless everyday design, you might as well throw in the Herschel Anchor Sleeve while you’re at it, for those days when you need to stylishly tout your 13″ or 15″ laptops out of the house.  Shop here.

2. ECOVACS DEEBOT U2 Pro Cordless Robotic Vacuum + Mopping Cleaner, $349 (worth $499)

Lazy homeowners — aren’t we all — would totally appreciate this robot doing all the work for you, and we don’t even mind giving it the credit. First of all, EVOVACS’ DEEBOT U2 won’t roll its eyes when you ask it to vacuum and mop the floor, and yes, this does both for optimised cleaning. It can clean up to 200 sqm of an entire home at a time, while a Max+ Mode means you can  increase its suction power by 2.5 times so the device can handle more demanding tasks. To switch functions, simply pop on or off the cleaning cloth plate. Shop here.

3. Shopee Exclusive EuropAce EAF 5321S Red 3.2L Large Capacity Air Fryer, $59.90 (worth $159.90)

Many homeowners vouch for the accessibility of an air fryer, which can give us non-deep-fried but crispy food and snacks, including chicken wings, fries, and bacon with ease. This EuropAce model can handle your daily tasks in its large 3.2L capacity, along with a non-stick coating food basket and pan, and temperature settings that range from 80 – 200 degree Celsius. Very decent, especially when you know you’re getting this at a steal!  Shop here.


1. Calvin Klein CK Men Nylon Utility Double Zip 4 Ways Bag Black, $90 (worth $199)

At over 50% off, you’d better snap up this utility crossbody Calvin Klein Jeans bag while you can. Lightweight and in durable nylon, its utilitarian style has been popular lately for unquestionable functionality and unfussy features. That, and you can wear it so many ways — on your shoulder, across the body, as a waist bag, or slung across your chest. CK’s version comes with an adjustable woven strap with a buckle, plenty of pockets that don’t add bulk to the design, and the most understated black colour palette. Shop here.

2. Calvin Klein CK Women Logo Long Sleeve Tee, $89 (worth $99)

Again, we can’t help but eye the more understated products of the Calvin Klein catalogue, not because the Shopee Premium brand has a lack of options mind you, but because it kind of helps us feel better about our buys. This isn’t an impulse buy — it’s investing in a classic piece that you’ll gladly rewear, over and over again. After all, this casual crew neck sweatshirt has just the right straight cut, and a distinguishable feature of the logo tape around the neckline, to ensure effortless style without being boring. Shop here.


On top of these unbeatable 10.10 deals, enjoy Daily Midnight Brand Flash Sale, Daily 25% Cashback, and Daily Million $ Discount during Shopee’s 10.10 Brands Festival.