PUMA Is Back On LazMall — And With Exclusive Launch Deals This October!

There’s no other way to say this — PUMA Singapore is back on Lazada. From 1 October, you’ll find them at the PUMA LazMall Flagship Store, on the online platform that houses the virtual storefronts of international and local brands. With this relaunch, the sports brand can now cater to the millions of Lazada consumers in Singapore and across Southeast Asia.

Top – Bottom: PUMA Suede, PUMA Basket, PUMA Ralph Sampson

What’s particularly exciting for us is the range of merchandise we can expect at the PUMA LazMall Flagship Store. This includes new collections and sneaker drops, or the latest updates to the popular PUMA silhouettes of the brand’s core collection. These everyday pieces including the iconic PUMA Suede, PUMA Ralph Sampson, and the PUMA Basket shoes; as well as track jackets, logo tees and leggings emblazoned with that leaping Cat logo.

Also available are the collaborative pieces, where the brand works with artists, designers, celebrities, and pop culture icons for the most innovative and fun limited edition drops — everything from Hello Kitty, Selena Gomez, Von Dutch, emoji®, and more.

PUMA x Hello Kitty collection.

Currently, PUMA’s shoes and apparel are available via their physical stores, PUMA.com, and selected retailers. Their presence on LazMall makes sense — that added digital presence enables the brand  to reach a wider range of consumers, whether that’s a different demographic of shoppers, or simply more people across the region.

Exclusive launch deals

As part of the PUMA relaunch on LazMall, they’re also gotten ready some activities and deals you can look forward to, happening 3 to 5 October.

Only on the PUMA LazMall Flagship Store, from 3 October (Saturday) to 5 October (Monday), PUMA will be offering up to 60% off deals, exclusively curated for the “We Are Back” campaign. You can get additional savings when you purchase more than one PUMA product too — buy 2 at an additional 10% off, and buy 3 at an additional 30% off, sitewide!

Other deals include:

  • Only on 3 October: PUMA Classics at a special deal of 30% off! Classics include the PUMA Suede, PUMA Basket, and PUMA Ralph Sampson.
  • Free shipping with no min. spend on 3 October, followed by free shipping with a min. spend of $60 on 4 – 5 October.
  • The top spender on the PUMA LazMall Flagship Store, in one single online transaction, also stands to win a year’s supply of PUMA Sneakers (worth $1,800).
Exclusive launch event

If you’re wondering what exactly to get as well, tune in to their live segment on 3 October, hosted by PUMA ambassador and popular radio DJ Sonia Chew. Here, Sonia will share some styling tips and her favourite ways to style PUMA classic shoes and apparel, both male and female looks, for different occasions.

LAZLIVE : Style The PUMA Classics with Sonia Chew
Date: Saturday, 3rd October
Time: 5:00 PM – 6:00 PM

Tuning in to the live event will also grant you extra perks! $1,800 worth of giveaways and vouchers will be up for grabs, including PUMA LazMall store vouchers* up to $40 (with no min. spend!). You can even win yourself a PUMA Classic giveaway pack worth $150, consisting of PUMA Suedes and a Classic Tee, just by answering some simple questions during the 1-hour session.

That’s how you celebrate a (re)welcome right! Here’s a quick look at the new and classic PUMA items you can find, in case you need some extra persuasion:



PUMA is now available on LazMall. Shop at the PUMA LazMall Flagship Store here. 

*T&Cs apply as vouchers are not applicable on promo items and not stackable.