Having been a prominent beauty brand since its launch here, Chanel has recently unveiled their brand new flagship beauty boutique in the heart of Singapore’s shopping belt at ION Orchard.
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The 95-sqm space houses the first-ever hybrid boutique in Southeast Asia which combines the Chanel Beauty Studio with a discovery area specially created to immerse yourself in the Chanel beauty universe.
Designed with two entrances, the space reinterprets the aesthetics and codes of the Chanel House with the signature tones of black and white as well as a touch of gold. The clean, understated lines are used to subtly define the distinct worlds of Chanel Beauty in makeup, fragrance, skincare, and in-boutique exclusives.
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The immersive new space features a Skincare Wall and Fragrance Bar to facilitate free exploration of Chanel Beauty’s range of skincare and fragrances, which includes the SUBLIMAGE area for the label’s most premium skincare collection.
Alongside the beauty collection for women, the boutique also includes a dedicated wall for men showcasing the Boy De Chanel collection, makeup for men as well as skincare and fragrances for him.
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The skincare range is further complemented with an opportunity to explore Chanel’s extensive fragrance wardrobe that includes LES EXCLUSIFS DE CHANEL, a collection of iconic fragrances that are inspired by different chapters of Mademoiselle Chanel’s life.
CHANEL BEAUTY STUDIO
Apart from discovering the skincare offers from Chanel Beauty, you’re invited to explore the full range of Chanel makeup through a new experiential journey at the Beauty Creative Table at the Chanel Beauty Studio!
Here you’ll find multiple personal interactive screens which enable a virtual playground where you pick up skills with the online makeup tutorials and get digital makeovers using the Chanel Try-On feature. You will also get to enjoy personalised consultations and make-up tips from Chanel’s beauty consultants and make-up artists.
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As part of the decor for the Chanel Beauty Studio, the Lit Wall features 2,164 iconic Chanel lipstick tubes that are lit from within to create an animated mural that highlights the respective display areas.
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In addition to all that the beauty boutique offers, the newly opened space will also present a comprehensive selection of Chanel sunglasses to offer you a mix of both seasonal fashion and classic styles to highlight the exclusive allure of Chanel. Plus, to celebrate the opening of their newest beauty boutique, a curated selection of Chanel small leather accessories will also be available in-store for a limited time only.
Chanel Beauty Boutique is open from 10am to 10pm daily, and is located at 2 Orchard Turn #B2-42/43 ION Orchard, Singapore 238801.
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