You know what, it’s 2020, and our battle-hardened hearts are no longer surprised at most things. Still, we can’t help but raise one eyebrow at this — a clothing collection put together by fashion retailer Pomelo, and lifestyle / ride-hailing app, Grab. The 6-piece capsule collection will be available in Singapore on 28 December.
As much as we hail this unlikely pairing, it does make some sense since both of them are strong Southeast Asian brands, and are wildly popular in the region, GrabFood delivery partners have also made those long-sleeved green t-shirts and backpacks so iconic already, so the real challenge here is this: how can the Pomelo x Grab pieces riff this without being too obvious?
The answer: there’s always streetwear. The genre is already famous for ironic takes on pop culture, therefore tongue-in-cheek designs across t-shirts, bandanas, and even a leather jacket are right up its alley.
Here, we get six wearable pieces designed exclusively in-house by Pomelo, featuring Grab’s fresh green and white palette, as well as the purple and black hues of Pomelo. The statement tees feature subtle humour with taglines that read “Delivering Looks” and “We Both Do Delivery”, while a PU leather jacket with fiery flames could be both a nod to 2018 Prada, or a reference to the tough gear won by Harley Davidson riders. Either way, you’ll be making a blazing fashion statement with this set.
The Pomelo x Grab capsule also pays a special tribute to the dedication of Grab’s driver-and-delivery-partners during this challenging period. As such, 10% of the proceeds from this collection will contribute to engaging them through activities and hobbies that they love.
See all the items in the collection here:
To celebrate the launch, Pomelo will also be hosting a special Pomelo x Grab Livestream Show on the Pomelo App and Facebook page on 28 December at 8.30pm.
Pomelo x Grab Capsule Collection, $19 – $24 for accessories and t-shirts, and $109 for the leather jacket. Available exclusively online at Pomelofashion.com and on the Pomelo App from 28 December 2020.