SKIMS, Kim Kardashian West’s Shapewear Brand, Is Now Available on NET-A-PORTER

Whatever your opinion is on Kim Kardashian West and her famous family — love / hate, genius businesswoman-mom / trashy reality tv star — it’s hard not to care. You might, but the polarising personality is everywhere in popular culture and American media. Ardent fans would also know of SKIMS, her shapewear and shape-enhancing underwear line, meant to flatter, support and tone the modern women’s body — its full range is now available on NET-A-PORTER.

While one might be tempted to scoff at a celebrity brand, Rihanna aside of course, SKIMS has been a resounding success since it launched online last year. Much of it rides on Kim Kardashian West’s cult of personality, and her penchant for skin-tight outfits that accentuate her curves certainly helps sell the product. Each piece is designed to “smooth, enhance, lift and tone”, and is available in different sizes and shades. That added inclusivity and respect for women of all shapes, sizes, and colours, is what helps the brand stand out in a crowded market — sizes range from XXS to 5XL, while each garment is available in 9 shades, from Sand to Onyx.

Then again, she’s able to make these undergarments look impeccably stylish too, whether that’s layering a Sculpting Bodysuit under a #BossBitch blazer, or cotton Mid-Thigh Shorts worn under an oversized top. You’ll see some of that styling acumen when viewing NET-A-PORTER’s ‘Fashion Challenge’ video series, where she takes us through how she’d wear SKIMS for various events, from babysitting duties to a surprise birthday celebration. On top of sculpting bras and mid-waist briefs, the range extends to versatile loungewear too, including bouclé pants and a bouclé robe.

The final thing we leave you with before you embark on your SKIMS quest on NET-A-PORTER? The shipping. On the main SKIMS website, it costs USD50 for international shipping, whereas the Express Shipping option on NET-A-PORTER is just USD15, which sure makes shopping a little less guilty!

 

 


SKIMS is now on NET-A-PORTER, $27 – $198. net-a-porter.com