Samsung Debuts The Affordable Galaxy A12 Smartphone with Defence-Grade Security

If you are in the market for an affordable and secure smartphone, the Samsung Galaxy A12 might just be what you are looking for.

Since its announcement in December, the Galaxy A12 is the Korean tech giant’s first 2021 entry-level smartphone addition to the Galaxy A Series which features a large 6.5-inch display, an impressive camera system, a 5,000mAh battery, and the best-in-class smartphone security powered by Samsung Knox.

Although it may not be Samsung’s flagship model, the Galaxy A12 is categorised as an affordable enterprise-ready phone, designed with top-notch security features that make it a viable option for work use. Here’s a look at what you can expect from the Samsung Galaxy A12.


Samsung Galaxy A12 comes built with a 6.5-inch HD+ Infinity-V display.

Featuring a 6.5-inch HD+ Infinity-V display paired with Dolby Atmos, the Samsung Galaxy A12 aims to deliver sharp, crisp, and clear visuals together with a full range of surround sound experience for you to enjoy your favourite multimedia content.

Though simple-looking, the design of the phone features refined curves which make it comfortable to hold, providing you with easy screen navigation in the palm of your hand.


Get more wide-angle perspectives with the quad-camera system on the Galaxy A12.

The Galaxy A12 is built with a Quad Camera system which includes the 48MP Main Camera, 5MP Ultra-Wide Camera, 2MP Macro Camera, and 2MP Depth Camera. The main and ultra-wide camera features a 123-degree viewing angle which replicates the human field of vision so as to fit even more objects in a single frame; giving you more perspectives to play with when you take photos.

Apply a natural bokeh effect on photos taken using the Macro Camera.

You can also get picture-perfect images up close using the 2MP Macro Camera which has the ability to apply the natural Bokeh effect to your pictures, allowing your focus subject to stand out from the background.

Enjoy the ability to fine-tune the background blur in Portrait shots.

Rounding out your capable photography tools in the Galaxy A12 is depth camera which lets you adjust the depth of field in your photos while giving you the ability to fine-tune the background blur behind your subject to produce high-quality portrait shots.


The Galaxy A12 keeps all your data safe using Samsung Knox.

Ideal as your reliable and affordable smart work phone — the Samsung Galaxy A12 offers multi-layered security that safeguards your private information from malware and malicious threats.

Aptly named Samsung Knox, it is the Korean tech giant’s best-in-class security that includes advanced security and management features such as data isolation and data encryption to help you keep your device secure and defend against ever-evolving malicious threats. 


Samsung Galaxy A12 is built to last long hours and fast-charge when necessary.

When you are having a busy day, it is important to ensure that your smartphone keeps up with you and your tasks. The Galaxy A12 has a 5,000mAh battery that allows it to do just that, for hours on end. It even has the ability to support up to 15W Adaptive Fast Charging, which allows you to get full power quickly when you need it.

Even though the phone already comes with 128GB internal storage, you are able to get up to 1TB of external storage through a microSD card for more space to save your favourite content or important work documents.



The Samsung Galaxy A12 retails at $228 and is available for purchase through local telecommunication providers, Samsung Experience Stores, major consumer electronics and IT stores, and online at the Samsung Online Store as well as Samsung Official Stores on Lazada and Shopee.



For more information on the Samsung Galaxy A12, click here.

All images courtesy of Samsung.