Start Your Year With Versatile Wear From These BHG-Exclusive Labels

Has anyone nagged at you about Spring Cleaning yet? We’ll start the ball rolling. The yearly time to Marie Kondo your house / room / wardrobe is almost here, and as you’re tossing out last year’s regret buys, consider these for your next capsule wardrobe revamp. The three fashion labels here, designed in-house by BHG Singapore, are offering classic silhouettes and styles that’ll last a long time, whether for work or the weekend. This marks the second series from brands Otona Mode, Societe, and SBT, after a successful launch last September.

Otona Mode

Comfortable and relaxed, the minimalist silhouettes presented by Otona Mode are still distinct despite their often oversized cuts, thanks to the tiny details that make each outfit work. This season, you’ll notice smocking details, gathers, and elastic waistbands — these are definitely nice design elements, but the more we think about it, the more we appreciate how they can then be adjusted for a fit that will still accommodate us no matter the season in our lives. The slouchy fits also make it easy to move around in for busy days, or when you still want to look good without overthinking it.


Societe’s elegant wear seems to be suited for office attire, but on closer inspection, their plenty of well-loved separates means you’re free to mix-and-match the items outside of a 9-to-5 wardrobe too. Made for the modern multi-hyphenate women, these are practical and wrinkle-resistant so you won’t have to stress about ironing, while the range includes timeless tops, shirts, pencil skirts, a-line ones, and dresses for you to play up or down.


For those with wanderlust on their minds, SBT’s latest collection presents resort-ready pieces which will inspire you on your next Singapoliday. Soft pinks and whites, pastel stripes, and romantic eyelet details adorn the breezy wear, now with more separates for greater versatility.


Otona Mode, Societe, and SBT are available at BHG Bugis, Bishan, and Jurong stores, and on