Florals for Spring? It’s all Gucci. Only a brand like Gucci can make that cliché cool again, to the dismay of Miranda Priestly perhaps. Presented in a series of hazy, film-quality campaign images, Gucci has launched their latest Epilogue collection, one that taps on the rich and vibrant floral prints by American designer Ken Scott.
Now, who says the wallpaper aesthetic isn’t cool? These archival prints embody 60s and 70s appeal, and feature an acid-trip of botanicals that include peonies, poppies, petunias, roses, and sunflowers from the “gardener of fashion”. What we’re getting is an eclectic collection that’s very Gucci-like indeed, as Scott’s signature graphics now cover a series of bags, apparel, accessories, and footwear by the Italian fashion house.
Of the collection, Gucci Creative Director Alessandro Michele has this to say: “Ken Scott was a really great creator of fabrics. He mapped out flowers with romanticism and flowers into pop culture. He treated flowers like shop signs, he multiplied them, turned them into something that stood out. I like his work because I am obsessed with floral prints.” The campaign images were also shot by photographer Mark Peckmezian, who embraces the clashing prints in a “more-is-more” series of images.
Notable items include the Jackie 1961 bag in three styles — bright, painterly botanicals against black leather; a more sketch-like style on ivory; and full-on blooms that stand out even against the signature gold-toned hardware. The Gucci Horsebit 1955 shoulder bag and the super mini Dionysus are also given wash of stunning colour. Elsewhere, sneakers, slides, pointed flats make for very enticing purchases we’d like to add to cart, while there’s also a wide range of apparel that spans from t-shirts, tracksuits and caps, to maxi dresses, blazers, silk scarves and more.
See the rest of the campaign images here:
Gucci Ken Scott Epilogue collection, available at Gucci store early March and online at Epilogue.