Just when we need more pink shoes, ASICS announces a new performance running silhouette in partnership with Swedish sneaker house, Sneakersnstuff — the NOVABLAST™. It’s a lightweight design with a breathable jacquard mesh upper, and ASICS’ new FLYTEFOAM BLAST™ midsole that offers more bounce and a “trampoline” effect that propels the runner forward.
The SNS x ASICS NOVABLAST™ will be available in a monochromatic pale pink colourway — a shade that works on the track to everything else in your wardrobe, which is the way ASICS planned this shoe to be. The trendy chunky midsole and chiselled tooling give the sneaker a fancier look, so it’s more than just a running shoe.
For the campaign, SNS teamed up with LA-based stylist, Veneda Carter to put together styles for this shoe. Watch the video here and see pics of the shoe below.