The Longchamp Brioche Is The Latest Food-Inspired Bag To Know

First you’ve got the baguette, then the dumpling. Whatever it is with our obsession for food and fashion lately, it’s not about to stop. Fresh in a line of food-inspired bag silhouettes is the Longchamp Brioche, the next noteworthy contender in a line of soft, padded bags — and this one looks particularly delectable.


Part of the French leather goods brand’s Spring/Summer 2021 collection, the Brioche bag takes after the tempting pastry with a fluffy, puffy design, in a compact silhouette that’s crafted out of smooth leather. Both the body and flap of the bag features vertical quilting for a padded yet structured look, with tone-on-tone topstitching and a rectangular metal closure for a seamless design.

What’s great is also an adjustable chain shoulder strap, which makes the bag versatile enough to be worn over the shoulder or across the body for a casual look — you can even tuck in under your arm to exude effortless charm. Don’t worry, the Brioche will do all the work for you.



Available from March 2021 at all Longchamp stores.