Wearable art becomes a reality in Swatch’s latest collaboration with The Museum of Modern Art (MoMA), inspired by famous artworks in MoMA’s Collection.
As part of Swatch’s ongoing partnership with MoMA, the new collection of watches highlight the art and artists of the 20th century — masterpieces from MoMA’s extensive collection are now reinterpreted into everyday accessories.
All six designs are made with Swiss movement and high-quality materials to ensure that they remain water-resistant, shock-proof and precise in time.
The special edition watches are part of the MoMA’s Museum Journey series and feature six unique creations that include The Starry Night (1889) by Vincent Van Gogh, Hope, II (1907-1908) by Gustav Klimt, The Dream (1910) by Henri Rousseau, Composition in Oval with Color Planes 1 (1914) by Piet Mondrian, The City and Design, The Wonders of Life on Earth, Isamu Kurita (1966) by Tadanori Yokoo, and New York (1968) by Tadanori Yokoo.
Here’s a closer look at each design.
SWATCH X YOU
In addition to the six in the special MoMA collection, Swatch has also collaborated with artist Beatriz Milhazes to include three of her works — Suculentas Beringelas (1996), O Espelho (2000), and Meu Bem (2008) — on the Swatch x You platform, which allows you to create your own customised watch style online as well as in select Swatch stores.
Here’s a look at the artworks and the possible designs you can create.
All images courtesy of Swatch.