Onitsuka Tiger Presents Their SS21 Campaign Featuring Global Ambassador Willow Smith

With a continuous effort to combine fashion with sports and heritage with innovation, Japanese fashion brand Onitsuka Tiger continues to deliver with their all-new contemporary Spring / Summer 2021 Collection.

Featured as part of the campaign is global brand ambassador Willow Smith, who like Onitsuka Tiger’s identity, is unique and intelligent, and is able to help convey the brand’s individuality with this new collection.

Each piece in the collection features colours, cuts and details inspired by the sails of a sailing ship, which often mimics the movement of water and wind. These are categorised under four themes:

👕 The Sailing Kite — The design is made using pieces of washer finish fabric sewn together with zig-zag stitching that represents the sails of the sailing ship

👕 The Clean Lines — The use of nylon twill which is resilient yet supple and shiny, giving a rich impression on the overall design 

👕 The Vintage is Now — Inspired by vintage products of the past and retains sporty elements, fusing them with dresses, tops and skirts for daily wear

👕 The Working Progress — Uses soft beige and white colours as a base and adds piping and tiered designs to sublimate the traditional workwear

Apart from the clothing in the collection, you can look forward to new footwear models that combine archival elements from Onitsuka Tiger’s past with contemporary design:

👟 ACROMOUNT: Inspired by archival shoes from the 1970s and combines fabric with leather for a vintage feel

👟 DENTIGRE MX: A hybrid model that combines elements from their popular, long-selling models with the Dentigre design released in the 2020 Autumn & Winter Collection

👟TAI-CHI-REB™️ SOCK MT: Features the Onitsuka Tiger Stripes sewn into the upper to make it feel like it is one with the foot while utilising the slim form that is similar to the characteristic of tai chi shoes

In keeping the spirit of Onitsuka Tiger alive, these contemporary pieces also feature a mix of colours such as orange and sax blue, solid black as well as vintage burgundy and turquoise, to give you a fresh look each time you put your outfit together.

Here’s a look at more from the collection.



Selected items from the Onitsuka Tiger Spring & Summer 2021 Collection is priced at $19 to $699 and will be available soon online, as well as at selected stores in Singapore. Click here for more information.

All images courtesy of Onitsuka Tiger.