How do you like that? Very, very much it seems. The Internet was sent into a frenzy when DROP 02 of the Heron Preston for Calvin Klein Spring 2021 collection was unveiled recently — mostly because it stars BLACKPINK’s Jennie, in a whole series of images that makes staying at home cool again.
Anything the K-pop superstar touches is gold really, but this latest campaign, lensed by photographer Kim Hee June, is particularly stunning, and sees her lounging around the house, wearing the streetwear designer’s reimagined, minimalist athleisure and denim wear.
Here, the designer incorporates ribbed textures into classic pieces such as the Organic Cotton Stretch Triangle Bralette, Stretch Bandeau Bralette and their matching bottoms. The once-obvious Calvin Klein logo, most prominent when you search the #InMyCalvins hashtag on social media, is given a subtle treatment, almost invisible against a clean white band. Colours are kept minimal too, though a fresh pop of orange does bring levity to the black, white, and grey palette.
In fact, the collection is Heron Preston’s ode to the brand’s most essential and iconic staples — the underwear, the white shirt — which has now expanded to include denim items including the Indigo Rinse Denim Jacket, Indigo Rinse Denim Straight Leg High Rise Jeans and Indigo Stone Wash 90’s Fit Jeans. The last pair of jeans, in particular, looks especially fabulous on the BLACKPINK idol, so much so that we’re starting to rekindle our love for unexpectedly low-slung styles.
See all the campaign images here.
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Heron Preston For Calvin Klein, $49 – $319, available online at Calvin Klein.