Burberry’s Olympia Bag — A New Campaign And Limited-Edition Colours Of Yellow, Green, And Blue

We stan a good shoulder bag, so something as beautiful as Burberry’s Olympia bag ranks high on our list. A signature for the house and designed by Riccardo Tisci, its elegant crescent curve embodies hints of classicism in its sculptural form, though this one’s firmly made for the modern era. With such a winning design among its ranks, it’s no surprise the British luxury house is banking big on the style — complete with a new campaign starring FKA Twigs, Shygirl, and Kendall Jenner.

The trio of talents show off the bag in a series of images by photographers Inez and Vinoodh, where we also see them sporting the this season’s limited-edition colours of marigold yellow, topaz blue, and marsh green. “When designing the Olympia, I was thinking about creating the perfect form of a handbag – something that could capture the essence of femininity,” says Riccardo Tisci, Burberry’s Chief Creative Officer. “So, for the campaign, I wanted to celebrate three incredible women in my life who embody the power and beauty of feminine energy.”

As for what makes the Olympia so undeniably chic, we think it has plenty to do with its curved silhouette. Compared to the more angular baguette styles or the soft pillowy bags that we’ve come to appreciate recently, this one’s both unique and timeless, while the bag is hand-moulded on a wooden block to achieve that fine curvature. Made in Italy with the highest quality leather in a smooth texture, it’s then finished with minimalist gold palladium-plated hardware engraved with the Burberry logo.

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To celebrate its It-style, Burberry is also introducing the ‘World of Olympia’, a series of immersive pop-ups across the globe, where the brand imagines the Olympia bag alongside statues reminiscent of Ancient Greece, done in a refreshing modern setting. Here in Singapore, we’re getting a “pop-in” experience at the Burberry ION Orchard store; the pop-in houses exclusive colourways including Marsh Green, Marigold, and Topaz Blue for the small size (with a leather strap) and mini size (with a chain strap). Each bag will have an edition number engraved on the inside.


$2,390 for the Mini Leather Zip Olympia Bag, and $3,150 for the Small Leather Olympia Bag, available at Burberry stores and online. ‘World of Olympia’ pop-in experience, located at Burberry ION Orchard.