Fjällräven’s Kånken Art 2021 bag collection is on a mission to save the Oceans from plastic

The third Kånken Art edition launches on June 8, 2021 — World Ocean Day. This year’s limited edition Kånken Art products feature two colour palettes: Ocean Surface and Ocean Deep, designed by Swedish illustrator and animator, Linn Fritz. She says this about the design process: “For this project, I worked a little bit differently, using cut-out plastics as a reference, rather than people. I sketched using Photoshop before finalising the pattern in Illustrator. I had a generous timeline of about two months, which allowed me to revisit old sketches and rediscover new ideas. It also allowed me to step back, breathe, and shift my focus onto something else, before coming back to the pattern with fresh eyes.”

Above: Swedish illustrator and animator, Linn Fritz

These products were also created to raise awareness about plastic waste in the ocean. To begin with, the bags are crafted from Fjällräven’s G-1000 HeavyDuty Eco fabric, which is made from recycled polyester and organic cotton. Adding to that, these accessories contribute to the Arctic Fox initiative, with one percent of every purchase going directly to the organisations that work to keep plastics out of the ocean. Furthermore, for the Kånken Art products purchased directly on the Fjällräven website or selected stores, they come with a complimentary waste-picking bag (while stocks last).

There are six models that feature the design: Kånken Art, Kånken Art Mini, Kånken Art Laptop 15″, Kånken Art Sling, Kånken Art Gear Pocket and Kånken Art Gear Bag. Here’s everything:

[Click on the images to enlarge.]

Above: The original size Kånken Art bag ($169) is the classic backpack that is made from G-1000 HeavyDuty Eco S material, has a removable seat pad, front pocket, pliant shoulder straps, handles at the top, and address tag inside the main compartment.


Above: Kånken Art Mini  ($149) is the classic backpack but in a smaller kid-friendly size — but of course adults love it too. The long shoulder straps can be adjusted to fit smaller frames.


Above: Kånken Art Laptop 15″ ($209) has a padded pocket that fits a 15″ laptop with maximum measurements 36 x 26 x 3 cm. The shoulder straps are padded too.


Above: Kånken Art Sling ($129) is a small shoulder bag in classic Kånken style, but with pliant straps that can be worn over the shoulder or crossbody.


Above: Kånken Art Gear Pocket is a compact little bag for all your smaller things, like earphones, cards and makeup. It measures 14 x 21 cm and has a loop to hang the bag on the side.


Above: Kånken Art Gear Bag is a versatile pack bag for keeping your tech gear like cords, smartphone or art supplies. It measures 12 x 19.5 x 6.5 cm and has two open pockets inside.

Kånken Art will be available on 8th June in all Outside stores (Paragon, Marina Square & Ion Orchard) & the Fjällräven SEA official store (FJALLRAVENSEA.COM).
The Kånken Art Gear Pocket and Gear Bag will be a Gift-With-Purchase for all Kånken Art purchases on FJALLRAVENSEA.COM! the Exclusive mechanics will be up on the official store.