This year, the iconic CHANEL No.5 perfume turns 100, and the House of CHANEL has been celebrating it in new and novel ways — from the number and the bottle design’s appearance on fine jewellery, to even a clutch bag in the shape of the box packaging. But of course, we can expect special releases of the actual fragrance itself; and it’s in the form of a new, limited edition collection called CHANEL FACTORY 5.
CHANEL has “reused” 17 everyday objects to create this collectible range. The brand’s Head of Global Creative Resources Fragrance and Beauty, Thomas du Pré de Saint Maur says, “There can be as much value in products that we use regularly as in products that we use for very special occasions. It’s all about the experience these products give you.”
In this vein, CHANEL revisits the first packaging of No5, which was a simple laboratory bottle, and celebrates its approach to today’s luxurious and iconic bottle. Every item for FACTORY 5 is also a nod to Pop Art, transforming everyday objects into works of art. These industrial pieces will not just appeal to No5 fans, but to collectors who appreciate the irony behind the designs.
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CHANEL N°5 FACTORY 5 COLLECTION 2021, Exclusively available from 15 July 2021 at CHANEL Fragrance and Beauty Boutiques in ION Orchard, The Shoppes at Marina Bay Sands, VivoCity, JEM and Raffles City.