If you haven’t already seen all the hype on social media, Louis Vuitton presented a Men’s Fall/Winter 2021 collection spin-off show on 7 July, with k-pop icons and House Ambassadors, BTS, donning some of the best looks in the house. Appearing in the film ‘Hope’, directed by Korean director Jeon Go-woon, this marks their first official appearance for the fashion brand, as they served visual after visual at Art Bunker B39, an art and culture space just outside of Seoul. Smooth like butter? You don’t say.
While it was easy to just focus on the stunning close-ups of the 7-member group — comprising Jimin, RM, Suga, J-Hope, V, Jungkook, and Jin — we couldn’t help but be mesmerised by the looks dreamt up by men’s artistic director Virgil Abloh as well, where he brandished his signature quirky, ironic take on LV’s monogram and classic bags.
This spin-off show included 34 new looks, beyond those we had already seen at the earlier Fall/Winter 2021 showcase back in January. These play on the concept of illusion, “replicating the familiar through the deceptive lenses of trompe l’oeil and filtrage”, which often elevates normal-looking objects into high fashion-worthy statements — ah, that explains the coffee cup bag and eraser necklace, doesn’t it? Ahead, a look at the key accessories donned by the boys, in order of their appearance.
ON JIMIN: Sac Plat, USD3,080
On RM: Valise Cotteville 40, USD11,830
On SUGA: Bandoulière, USD830 ; Litter Bag, USD2,130 ; LV Trainer Sneaker, USD1,120
On J-Hope: LV Wax shirt and suit3 buttons jacket, USD3,430 ; lv wax short sleeve shirt, USD1,420
On V: Coffee Cup Monogram, USD1,775 ; Ambassadeur PM, USD2,840
On Jungkook: steamer, from USD2,190 for the xs
On Jin: Litter Bag, USD2,130
the LOUIS VUITTON fall/winter 2021 collection launches in singapore friday, 9 july 2021, at the louis vuitton marina bay sands island maison.
the launch includes selections from both the january presentation and seoul spin-off show.
All photos courtesy Louis Vuitton.