J&T Express Is Hosting A Digital Fashion Show To Support Our Homegrown Fashion Brands

If you’ve shopped online at mega e-retailer sites such as Shopee — and who hasn’t — then you might be familiar with J&T Express. As one of Southeast Asia’s fastest-growing e-commerce logistics companies, the company is in charge of many of the parcels that get sent out and delivered to your home. This season though, the brand’s doing something a little different from what we’d expect — a Virtual Fashion Show, ‘Support SG Local: Going Further and Beyond’.

It’s an interesting idea, no doubt, and not as surprising the more we know about it. J&T Express has announced an inaugural ‘J&T Fashion Week‘, happening from 18 to 22 August, where local fashion labels including MDS Collections, Modparade, SaturdayClub and Thrifty Thieves will be strutting their stuff — online, that is. The highlight of the week would have to be a virtual fashion show on Friday 20 August, complete with a whole “see now, buy now” livestream shopping experience where you get to shop instantly off the runway.

J&T Express fashion show livestream:
date: Friday, 20 August
time: 7pm to 8.30pm


Here’s what you can expect during the J&T Fashion Week, and more reason why you should stay tuned to the buzz. 

J&T Fashion Week — 18 – 22 August 2021

During the week, J&T Express will be spotlighting around 20 local fashion labels, hosted on their microsite, as well as via their official social media channels on Facebook and Instagram.

On top of supporting the brands, there are exclusive deals and promotions you can look out for too! These include discounts of up to 90% off from participating brands, as well as exciting giveaways taking place on social media.

some of the featured local brands

In fact, this whole initiative started with J&T Express’ desire to support homegrown brands, which no doubt have been affected by the global pandemic, by “driving greater consumer awareness and interest towards local brands through innovative ways”, said CEO of J&T Express, Andrew Sim.

“Through our first-ever J&T Fashion Week event, we hope to push the boundaries and provide a platform for brands, and this is part of J&T Express’ larger efforts to help our customers explore new opportunities and business strategies post-COVID,” he added.

J&T Virtual Fashion Show — 20 August 2021

As mentioned, this is probably the most exciting event happening all week. What’s especially innovative is the “live shopping” experience, where you get to shop the looks and styles just as they’re coming down the runway. You can do so by scanning the QR code that will appear during the show — and even look out for special promotions and discounts generously offered by the brands. J&T Express is also working with Temasek Polytechnic’s fashion graduates, who will showcase their work at the same show.

You may tune in on 20 August, 7pm, at J&T Express’ Youtube, Facebook, and Instagram pages.

more of the featured local brands


For more information on J&T Fashion Week, and the full list of participating brands and supporting partners, visit jtfashionweek.sg.