Any watch worthy to honour our nation’s birthday has to feature prominent swathes of red and white, right? Think again. For a National Day timepiece that’s a little out of the box, Swatch invites you to customise your very own watch, based on a special illustrated Swatch x You canvas designed by local artist Kai Lee. Her art is an explosion of colour — red, white, and beyond — with joyful characters and familiar local sights that tap into our love for Singapore.
Above: art by Kai Lee.
The digital Swatch x You concept allows you to create a customised timepiece of your choosing — over at the Swatch website, you get to select a section of the canvas you’d like to feature on the watch, by moving left, right, up, down, or even rotating the canvas so your favourite elements fall within the watch template. After that, you’re also free to customise other watch elements, including the colour of the movement, choice of mechanism and indexes, or add a personal message on the back of the dial.
above: how the swatch x you interface looks like.
For this year’s National Day, the highlight is, of course, Kai Lee’s exuberant artpiece, where you’ll spot everything from nostalgic symbols of the Red Dragon and Blue Pelican playgrounds, to glimpses of iconic landmarks such as MBS and the Supertrees, as well as local delights including chicken rice, chilli crab, and the Singapore Sling cocktails. The “I Love Singapore” Swatch x You canvas will only be available for a limited time though, from now till 23 August.
$186, available now till 23 August 2021, 6pm on swatch.com.