First Look At Everything From The shu uemura x Hello Kitty Collection — Available This October

For an epic collaboration of two Japanese icons, look no further than this — shu uemura‘s highly-anticipated collaboration with HELLO KITTY! Part of this year’s holiday collection, it’s definitely a Christmas-came-early moment when you lay eyes on the array of beauty products, swathed in lush gold and the cute cat’s signature bow. Best part is, you’ll be able to get your hands on these, as early as 1 October!

As with all of shu uemura’s beauty collections, this one’s not just a kawaii affair as well; they’ve given everything a distinct edgy vibe, with a gold HELLO KITTY emblazoned with a thunder print on that red ribbon of hers. The colours and textures are also glam rock-inspired, so you’ll see dimensional disco-ball glitters on the eyeshadow palettes, paired with deep lip colours that embody anything but a girl-next-door look.

The most coveted item here has to be the 10-shade eye palette that’s housed in a HELLO KITTY clutch, which you can tout around like a handbag thanks to its accompanying gold chain. Other collector-worthy items include limited edition Rouge Unlimited lipsticks that pack disco glitter shine, with thunder and bow motifs stamped onto the bullet, as well as all of shu uemura’s iconic bestsellers, including their cleansing oil.

Here’s a look at the key items in this party-ready collection:

    • rock the party! eye palette, $123
    • disco glam eye palette, $98

Both these eye palettes are inspired by the glittery lights on the dancefloor, so expect dimensional glitter shades alongside trusty neutral ones. For the 10-pan rock the party! eye palette, there are new XXL glitter shines and sparkles for a look you can spot under dim lights, while you’re able to turn it into fashion accessory as well, thanks to the gold chain attached to the clutch-like palette.

    • hard formula, $33
    • eyelash curler, $30

shu uemura’s hard formula is one of our go-to brow pencils for easy brows, especially since you’re getting a beautiful colour payoff that’s not too intimidating and not too subtle, all in one swipe. As for this limited edition eyelash curler, the cult-favourite tool now comes with a HELLO KITTY charm.

    • rouge unlimited disco glitz, $48
    • rock the party! mini lip coffret, $83

To amp up the glam-rock vibes, wear the rouge unlimited disco glitz on your lips — if you can bear to, that is. These limited edition lipsticks feature HELLO KITTY thunder and bow motifs embossed on the bullet, in shimmering formulas of either a deep ruby or glittery nude. The mini lip coffret, on the other hand, features shu uemura’s most iconic matte shades, housed in a collectible clutch.

    • rouge unlimited lacquer shine, $44
    • rouge unlimited kinu satin, $48

These two lip formulas deserve a mention too — the lacquer shine gives you the shiny look of well-hydrated lips, and is available in a new spicy ‘ginger flash’ shade; whereas the kinu satin is their latest lipstick formula that gives “the sensation of silk against bare skin”. As with all shu uemura lipstick, you’re guaranteed that highly-pigmented colour payoff too.

    • ultime8 sublime beauty cleansing oil — $165 (450ml), $65 (150ml)

shu uemura’s cleansing oils are one of the best in class, and make removing after-party makeup incredibly easy due to its fuss-free, one-step formula that never leaves your skin stripped.


And here’s everything from the collection that’s available here:

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The SHU UEMURA HELLO KITTY collection will be available at an exclusive prelaunch on the shu uemura flagship store on LAZMALL, from 1 – 13 October 2021.
It will then be available at the shu uemura ION Orchard Flagship Store, from 14 October, all boutiques and departmental stores from 20 October, and Sephora from 21 October 2021.