Get ready for a vanity table takeover, courtesy of Zara Beauty. The Spanish fashion retailer is already well-acquainted with our wardrobes, and even a tiny corner of our dressing tables too with their fragrance collaboration with Jo Malone — now, we’re getting a full-fledged makeup collection of lipsticks, eyeshadow, nail polishes, and more, launching 21 September in Singapore.
This is one ambitious collection, alright. For the inaugural collection, Zara has teamed up with an iconic name in the beauty world, British makeup artist Diane Kendal, who’s best known for her works on some of the world’s most prestigious runways, New York, Paris, and Milan included.
The goal? A comprehensive series of beauty products that champion inclusivity — anyone, regardless of skin colour, gender, age, or personal style, can pick up the makeup products and go. Also worth noting is that the beauty collection boasts clean, vegan formulas, with refillable packaging as well.
“When Zara approached me to lead the creative direction of Zara Beauty, I saw an opportunity to make something that everyone would want to use. Zara has always reached such a diverse audience, and I wanted to bring that same big vision to beauty with a collection that is clean, refillable and accessible to all,” says Kendal.
“I am really proud of what we have created: an expansive array of consciously unique formulas for eyes, lips, face, and nails. To have this breadth of color and sense of playfulness, while also being clean and using high-quality ingredients, is something that hasn´t really existed before.”
So, what makes this beauty collection stand out? First, the prices — quite similar to what Selena Gomez is doing with Rare Beauty, everything is kept affordable, with a price range of USD8 to USD27. The SGD prices are currently not available at the time of writing, but it looks like nothing will cost over $50.
With Zara’s fashion roots, we can expect a whole lot of bold colour across the lips, cheeks, eyes and nails — that is, 130 shades in total. Classic, universal colours will always be there, just as you’d appreciate sleek neutrals in your wardrobe, though you might be inspired to get creative with the fun purples, yellows, blues, and greens on display.
All of the finely-milled powders are soft and buildable, from the blushers and bronzers to the curated face and eye palettes, while textures range from mattes and metallics for the eyeshadows, to the velvety, satin, or high-gloss finishes of the lip products.
Just like a fashion spread, a series of campaign looks created by Diane are also captured by nine creative talents, who each share their own take on beauty and individuality. They include: Steven Meisel, David Sims, Marilyn Minter, Oliver Hadlee Pearch, Zoë Ghertner, Craig McDean, Nadine Ijewere, Mario Sorrenti and Fabien Baron.
Of course, for a high street brand’s first beauty collection, packaging is everything. For this, Zara turned to New York and Paris-based creative agency, Baron & Baron, for a unique concept that plays on the “Z” of the Zara logo. Though minimalist and elegant, the lipsticks, eyeliner pen, and liquid bottles feature a distinct slant, a subtle off-kilter look if you will, that’s still very pleasing to the eye.
Here are all the Zara Beauty products that will be available on their website —
[click on the images below to expand, and to find out more about each product.]
Zara Beauty is available in singapore, online at ZARA.COM.