Harry Styles has a tendency to make the Internet fall head over heels in love. We might not be walking through fire, but the world just adores his disarming charm, and might we add, daring, gender-fluid, non-toxic male style that sees him donning a frilly frock on the cover of Vogue. So of course we’d be excited about the Watermelon Sugar singer’s latest venture — a beauty brand called ‘Pleasing‘.
With the tagline “Find your Pleasing,” it’s dedicated to “bring joyful experiences and products that excite the senses and blur the boundaries”. The first drop, Perfect Pearl, also launches with Styles’ own nail polishes, an apt debut since the artist has been spotted with many a manly manicure on red carpets and major events.
Other than a pearly white polish, pearly matte topcoat, and a curated set of nail polishes, there are also two skincare products to get hyped about — a dual-ended eye gel and lip treatment called The Pleasing Pen, and the Pearlescent Illuminating Serum of encapsulated pearls. These are now available for pre-order on their website, and will ship the week of 29 November.
“It’s starting with nail polish, because that was kind of the birth of what it was for,” Styles says in his DAZED cover interview. “Me seeing a colour on a flower or a wallpaper or something and thinking, ‘Oh, I wanna put that on my nails’. It was a fun little project, but during the pandemic, and when we eventually named it Pleasing, it felt like it was so much more than nail polish.”
“I’ve always found that the moments in my life which have brought me the most joy are the small ones, whether it be, you know, the end of the night under the stars or a bite of food, or sitting with your friends thinking, ‘Oh, I’m never gonna forget this’,” he continues. “It’s always those moments that I find have the longest-lasting effect on me, in terms of sparking something wonderful in me. I really think that the essence of Pleasing is finding those little moments of joy and showing them to people.”
If you’re familiar with Styles’ staple aesthetic of Gucci suits, feather boas and 70s flared pants, the look of Pleasing’s nail polishes wouldn’t be that much of a shocker. They’re housed in glass bottles that resemble perfume decanters of the past, with a classy marbleised finish on the rounded caps.
Two key shades are inspired by the pearl within the oyster; a Perfect Pearl gives a fresh pearly aura, while Pearly Tops is a clear topper with a subtle iridescence and a matte finish, which you’re free to wear on its own or apply over or under other shades for your own unique look. The 4-piece set further includes Inky Pearl, a pearlescent black with a deep blue radiance, and a funky Granny’s Pink Pearls, along with alphabet decals you may use to customise your fingertips.
As for skincare, the Pearlescent Illuminating Serum contains encapsulated “pearls” that deliver the actives of Vitamin B5, antioxidants, and amino acids right into the skin; lab-safe mica then gives off a subtle luminescent glow when worn on the skin. What’s most exciting — and currently sold out online — is The Pleasing Pen, which dispenses a refreshing eye gel of lingonberry, okra, and hyaluronic salt on one end, and a demi-matte lip treatment on the other. The former soothes and rejuvenates tired eyes, while the lip serum contains marshmallow extract and olive oil-derived squalene to replenish lips.
All formulas adhere to clean and vegan principles, and are made with “the lightest possible footprint in mind”. Any Mica included here is lab-created or ethically sourced; recycled materials are used where possible, including on the nail polish caps, while the products are packaged in compostable cartons made with post-consumer material and printed with bio-sourced inks.
See the full collection here —
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Pleasing, available online at pleasing.com.