Millennials are that special generation born between 1981 to 1996; and today, they would be between the ages of 25 to 40. And this is also the age where our skin is supposed to be at its best; healthy, radiant and effortless. Millennials want “millennial skin”, and naturally all preceding generations want their skin to appear youthful as well, and Dolce&Gabbana Beauty has captured it in a new foundation formula that the brand claims to give you that “glow on the go”.
This is a reimagined and reformulated product based on Dolce&Gabbana Beauty’s popular tinted moisturiser, and it gives that same fresh, natural glow to the skin, but with a more advanced formula, extended shade range (there are now 15 shades available), and a new “mistake-proof” packaging.
Above: Packaging for the new Dolce&Gabbana Beauty Millennialskin On-The-Glow Tinted Moisturizer.
The new formula for Millennialskin contains Dolce&Gabbana Beauty’s Mediterranean Glow Complex, a synergy of natural ingredients powered by exclusive skincare technology that plumps, softens and hydrates the complexion. It includes Mediterranean Fig Extract that smooths and protects, Organic Italian Olive Oil to plump and soften, and Hyaluronic Acid that gives lasting hydration. The product feels incredibly lightweight on the skin, and blends in easily, appearing natural with a healthy glow. Light reflectors in the formula further give a universal radiance that enhances skin, without looking shiny. There’s also SPF30/PA+++ for important sun and UV protection.
Above: The new Dolce&Gabbana Beauty Millennialskin On-The-Glow Tinted Moisturizer.
The expanded shade range of 15 colours also means it’s easier than ever to find the right shade for yourself, with each of them being able to expertly blend into your skin tone for a natural and fresh finish. It’s a single application that requires no touch-ups throughout the day, yet the formula is buildable so you can go from an ultra-sheer finish to one with more coverage where needed.
[Roll over the images for shade names, and click on them to enlarge.]
The face of the campaign is Italian fashion model, Chiara Scelsi, who embodies the spirit of the brand and has the carefree, upbeat attitude of today’s youth. In the visuals, she wears minimal makeup and lets her beauty shine through with beautiful, natural skin.
The product is available at the Dolce&Gabbana Beauty store at ION Orchard, where you can see the new packaging for yourself, and get a recommendation for the right shade for your skin tone. While you’re there, do check out Dolce&Gabbana Beauty’s Holiday makeup collection, which includes two new festive colours each for the Royal Gloss – Shine Lip Plumper, and Royal Shadow – Liquid Eyeshadow.