Is this a sign of our Christmas wishes coming true? Set in a dreamy landscape of a snowy winter wonderland, Gucci’s latest holiday campaign stars global ambassador KAI, who’s dressed in the tailored suits, soft knits, and classy outerwear pieces from the Aria collection.
With the KAI x Gucci collection launched in March earlier this year, it’s about time we saw more of the EXO member in another of Gucci’s special campaigns, given the idol’s global appeal.
Here, across campaign images and a mesmerising short film, KAI is seen dancing elegantly against a twilight sky, decked out in ready-to-wear Aria ensembles and accessories that include classic tote bags and belt bags in the fashion house’s signature interlocking GG Supreme canvas.
Another noteworthy tote bag sees a jumbo-sized version of the GG motif, paired with a striped bag strap that effortless draws our attention — if you can peel your eyes away from KAI, that is.
See more of the campaign and its key accessories here —
L – R: Belt bag with Interlocking G in Black GG Supreme canvas and black leather trim ; Belt bag with Interlocking G in GG Supreme canvas and brown leather trim. $1,440 each.
l – r: Medium tote with Interlocking G in GG Supreme canvas and brown leather trim, $2,770. Mini tote bag with Interlocking G in GG Supreme canvas and brown leather trim, $1,820. Medium tote with Interlocking G in GG Supreme canvas and brown leather trim, $2,770.
l – r: GG sneaker in Original GG canvas with brown leather trim, $1,250. tote bag in jumbo gg canvas, $2,900. Gucci Tennis 1977 sneaker in Jumbo GG canvas, $940.
gucci aria collection, available at gucci boutiques.
Image credits: Creative Director: Alessandro Michele | Art Director: weare23! | Director: Woogie Kim | Photographer: Jang Dukhwa