Local Musician Shye Is Currently Featured In A Stunning Billboard At New York City’s Times Square

Our December cover girl and local musician, Shye, is currently in New York City for an amazing milestone — she’s currently featured on a massive Spotify billboard, right in the middle of Times Square. And we’re rejoicing right with her.

 

The multi-talented singer, song-writer and producer shared the news on an Instagram post where her excitement was palpable. “Being here and seeing it in the flesh with my own eyes, this is CRAYZZZZ!” said the accomplished 19-year-old.

She then went on to thank Spotify, acknowledging that the billboard feature is part of the music streaming company’s EQUAL campaign, which aims to spotlight women in music. “THANK U for hearing and increasing the volume of our voices. OUR music speaks and it has power to make a difference,” she continued. From bedroom to billboard indeed.

FEATURED IMAGE ON BILLBOARD —
PHOTOGRAPHED BY ADELE CHAN USING THE LEICA M10-R + SUMMILUX-M 35MM F/1.4 ASPH AND LEICA MACRO-ELMAR-M 90MM F/4 ASPH LENS.
MAKEUP BY CLARENCE LEE USING CHANEL.
HAIR BY JUSTIN JAVIER FROM SHUNJI MATSUO.
SHOT ON LOCATION AT ESPLANADE – THEATRES ON THE BAY.

Fellow Singaporean musicians Jasmine Sokko, also our digital cover star in July 2019, as well as Linying, were also previously featured in the same campaign.

Read more about Shye here as she shares what it’s like to write — and produce — her own electronic dream-pop anthems, and the newfound confidence unleashed in her latest album, ‘hello TRINITY’.

 


LISTEN TO SHYE, HERE. AND FOLLOW HER ON INSTAGRAM HERE.