Not lying here, but we’ve been waiting for Swedish fashion brand Monki to drop in Singapore for literal years. A must-visit every time we’re in Kuala Lumpur or Hong Kong, who’ve had the brand’s stores way before us, and previously with limited selections available on ASOS, the brand has finally entered the Singapore market, via online retailer ZALORA.
Why are we so obsessed? Well, think of this as the trendy younger sister to H&M and & Other Stories. Also part of the H&M group, Monki is a cross-section between clean Scandi silhouettes and a chill yet playful street style that revels in cute, chic prints. Another thing we adore is their line of basics — think off-duty jeans that hug your body just so, or t-shirts and print-forward shirt dresses meant to be mixed and matched.
Oh and yes — the on-trend collections are at affordable price points as well. Blouses are around $25 – $35, while a pair of jeans go at $75. This is quite the feat since the brand has taking bold steps towards sustainability as well; a broad denim range is made from 100% organic and recycled cotton, while all cotton that goes into their wear has been sustainably sourced since 2018.
The launch in ZALORA marks Monki’s growing expansion in Southeast Asia. Take a look at some of their latest campaign images here:
Monki, now available at ZALORA.