Shu Uemura Introduces An Exquisite Collection For The New Year — The Lush Lava Reds Series

Now that we’ve properly settled into 2022, as much as we can anyway, it finally feels appropriate to talk about new launches for the year, starting with this luscious series — shu uemura‘s new rouge unlimited lush lava reds collection.

As the brand’s first series of limited-edition items in the new year, it’s inspired by lava, particularly its natural resilience and passionate intensity, a lasting ignition that’ll hopefully carry forward to the rest of the year. You may find their beauty icons, such as their cleansing oil and lipsticks, encrusted with deep red packaging that’s further enhanced by artistic streaks of molten gold.

Ahead, we take you through the key items in the fiery collection:

rouge unlimited lush lava reds

shu uemura rouge unlimited kinu satin — lush lava reds. $48 each.

Three new year-ready rouge unlimited lipsticks join the stunning collection, in three limited shades of obsidian red shades, of deep earthy-red tones inspired by scorching magma and volcanic fire. These glide on for the feel of silky satin, and contain fine Japanese high-tech pigments for dramatic depth and intensity, even on first swipe.

Available in RD178 (gold pearl fused), BR784 (copper pearl fused), RD183.

For a fun twist, the two star shades of the series, RD178 and BR784, feature a lava-inspired pearlescent finish, that comes across via a unique-looking lipstick bullet speckled with gold or copper swirls.

    • rouge unlimited kinu satin Eruption Lava RD183: a warm, earthy red
    • rouge unlimited kinu satin Lush Lava RD178 (gold pearl fused): a dark garnet-red with swirling gold pearlescent finish
    • rouge unlimited kinu satin Scorched Lava BR784 (copper pearl fused): a deep brown-red with a copper pearlescent finish

ultime8 sublime beauty cleansing oil & hard formula

shu uemura ultime8 sublime beauty cleansing oil ($165) & hard formula ($33).

As with most of their special collections, two of shu uemura’s icons are similarly dressed up in the lush lava design. The obsidian red-and-gold swirls that evoke molten lava can be found on the ultim8 sublime beauty cleansing oil, which easily removes makeup and cleanses the skin in a fuss-free formula, along with the hard formula brow pencil, a saviour if you need to create natural brow-like strokes.


The shu uemura limited-edition lush lava reds collection, available at all shu uemura stores and counters.