Fossil Teams Up with Smiley For a New Cheerful Capsule Collection Featuring the Trademark Smiley Face

Now that we’re returning to the hustle and bustle of our work life, it helps to have a bit of cheer as part of our everyday outfit to the office. Following their first exclusive collection launched earlier this year for Smiley’s 50th anniversary, Fossil and Smiley are back with a brand new limited-edition capsule collection, which will be launched on 9 May. 

Initially trademarked in 1972 by French journalist Franklin Loufrani, Smiley is one of the most recognisable icons in graphic design. Its spirit of optimism is now reflected across bags and small accessories with upbeat graphics in retro colours, as well as gold-tine jewellery that highlights the Smiley face, paired with daisy motifs and colourful beads.

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Two pieces to look out for are the handbags from Fossil’s best-selling Kier range — the Fossil x Smiley Kier Tote ($689) and Fossil x Smiley Kier Crossbody ($399). Both are made with vegan cactus material and high-quality REPREVE recycled polyester lining, and feature Smiley’s iconic face, cheerful daisy prints, and key fob. The tote even comes with a removable denim pouch, for extra storage, that has a print of Smiley’s upbeat mantra ‘Positive State of Mind’ on the bottom. 

Here’s a closer look at the new Fossil x Smiley Limited Edition Capsule Collection.

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The Fossil x Smiley Limited Edition Capsule Collection launches on 9 May and is available for purchase online HERE, and in-store at Fossil ION and Fossil JEM. For more information, click HERE.



All images courtesy of Fossil.