First COS and Monki, now, & Other Stories. Leading online retailer ZALORA will debut the beloved fashion brand in three digital marketplaces across Southeast Asia, ahead of the opening of its physical store in Singapore. This marks the first time customers in Singapore, Malaysia and Philippines will have direct access to & Other Stories’ chic range of ready-to-wear, shoes, bags, accessories, and even beauty ranges.
If you need a brief introduction on why this is so highly-anticipated, know this. If Monki is the playful sibling within the H&M group, & Other Stories feels like a sophisticated older sister, not quite as minimalist or “adult” as COS, but with well-designed, quality pieces that are on-trend for the season, yet with elevated staples timeless enough for a capsule wardrobe. This applies not only to their apparel, but also their often covetable shoes and bags.
In particular, their seasonal picks are designed by & Other Stories’ three ateliers in Paris, Stockholm and Los Angeles, which reflect the diverse styles of their respective cities. Previously, the only way we could get our shopping fix was to fly over to South Korea, where the brand has three stores in Seoul.
& Other Stories is said to launch in August, though there’s currently no word on a specific launch date and the range available. Stay tuned as we update this space!
& Other Stories, launching soon at ZALORA.