Everything From Apple’s September Keynote — The iPhone 14, Apple Watch Ultra, Apple Watch Series 8, and AirPods Pro with New H2 Chip

In spite of the rumours that build up over the months, September is always an exciting time in the tech industry, especially when tech giant Apple announces all-new devices, set to join their vast ecosystem.

In the recent Fall Keynote (that happened at 1am SGT last night), Apple unveiled the latest iPhone 14 with the most advanced Pro lineup ever, a bigger Apple Watch Ultra, the new Apple Watch Series 8 alongside a redesigned Apple Watch SE, and an updated AirPods Pro with an H2 Chip. Here’s a closer look at each new device.

1. Apple iPhone 14 

iPhone 14 and iPhone 14 Plus

Available in two sizes — 6.1-inch and 6.7-inch respectively — the iPhone 14 (from $1,299) and iPhone 14 Plus (from $1,499) each features a durable and sleek aerospace-grade aluminium design in five finishes alongside a durable Ceramic Shield front cover, which protects from common spills and accidents with water and dust resistance. The larger display of the iPhone 14 Plus allows for a better viewing experience while streaming movies and playing games with better battery life. 

Both models have an updated internal design for better thermal performance as well as Super Retina XDR displays with OLED technology that supports 1,200 nits of peak HDR brightness, a 2,000,000:1 contrast ratio, and Dolby Vision.

Cameras have also been upgraded to present a new standard for photo and video capture that you will enjoy. These include:

📸 New 12MP Main Camera that enables improvements in all lighting scenarios for better detail and motion freezing, less noise, faster exposure times, and sensor-shift optical image stabilisation

📸 New front TrueDepth camera that enables better low-light performance, uses autofocus for the first time for faster focus in low light giving the ability to capture group shots from farther away

📸 New Action mode to shoot smooth-looking video that adjusts to significant shakes, motion and vibrations even when the video is being captured in the middle of an action

📸 Ultra Wide Camera that offers a unique perspective for wider shots with improvements to low-light photos through the Photonic Engine, a deep integration of hardware and software that enables the imaging process to deliver more detail, preserve subtle textures and provide better colour

Check out the photos shot with the iPhone 14 and iPhone 14 Plus below.


iPhone 14 Pro and iPhone 14 Pro Max

The iPhone 14 Pro in deep purple.

The iPhone 14 Pro (from $1,649) and iPhone 14 Pro Max (from $1,799) are dubbed the most advanced Pro lineup ever and feature the Dynamic Island, a new design that introduces an intuitive way for you to experience iPhone, and the Always-On display, here for the first time ever on an iPhone.

Just two terms to know:

  • Dynamic Island — A widget on top of the phone that “bubbles up music, sport scores, FaceTime” and more, without leaving your current app or task.
  • Always-On display — Your Lock Screen is now instantly available at a glance, without the need of tapping. It only goes dark to save battery life when the iPhone is turned face down or in your pocket.

Coming in at 6.1-inch and 6.7-inch respectively, both phones include a new Super Retina XDR display with ProMotion, offering the highest outdoor peak brightness in a smartphone, which is twice as bright as the iPhone 13 Pro.

Powered by A16 Bionic, the fastest chip ever in a smartphone, you will not only get better performance with your games and apps but also a new class of pro camera system (with the same features as the iPhone 14) and these additional upgrades:

📸 First-ever 48MP Main Camera on iPhone with a quad-pixel sensor that adapts to the photo being captured and enables a 2x Telephoto option for full-resolution photos and 4K videos with no digital zoom

📸 New 12MP Ultra Wide camera which delivers sharper images with more detail, improving the already powerful macro photography capabilities

📸 Improved Telephoto camera that offers 3x optical zoom

📸 Powerful computational photography benefits like Night mode, Smart HDR, 4 Portrait modes with Portrait Lighting, Night mode Portrait photos, Photographic Styles, and Apple ProRAW

Check out the photos shot with the iPhone 14 Pro and iPhone 14 Pro Max below.


iPhone 14 Series

The entire iPhone 14 lineup introduces groundbreaking safety capabilities that can provide emergency assistance when it matters most. These include Crash Detection which can now detect a severe car crash and automatically dial emergency services when you may be unconscious or unable to reach your iPhone. 

Another nifty feature is the Emergency SOS via satellite which combines custom components deeply integrated with software to allow antennas to connect directly to a satellite, enabling messaging with emergency services when outside of cellular or Wi-Fi coverage. This breakthrough technology also allows you to manually share your location over satellite with Find My even when there is no cellular or Wi-Fi connection, providing you with a safety net of sorts especially when you go hiking or camping off the grid. 

The IPHONE 14 is priced from $1,299 and will be available starting 16 September. The IPHONE 14 PLUS is priced from $1,499 and will be available starting 7 October while both the IPHONE 14 PRO and IPHONE 14 PRO MAX, priced from $1,649 and $1,799 respectively, will be available starting 16 September.
Pre-orders will start from 8pm SGT on 9 September HERE. Do note that there is a limit of two models each per customer.

2. Apple Watch Ultra

Inspired by the most extreme activities, the Apple Watch Ultra (from $1,199) introduces a 49mm titanium case and flat sapphire front crystal that reveals the biggest and brightest Apple Watch display yet. Made from aerospace-grade titanium, the watch comes with a new customisable action button to give you instant access to a variety of features including Workouts, Compass Waypoints, and Backtrack.

It also has three built-in microphones to significantly improve sound quality in voice calls during any conditions, ensuring clarity while reducing ambient background sounds even in challenging windy environments.

Powered by watchOS 9, the new Apple Watch Ultra includes new advanced running metrics to measure performance, new Workout Views, as well as new features such as Heart Rate Zones, Custom Workout, Pacer, and Race Route (coming later this year), which makes for a great all-in-one device to have with you whether you are an endurance athlete or a budding fitness guru.

Women can also take advantage of the innovative new temperature-sensing capabilities which lets you better track your health by receiving retrospective ovulation estimates and improved period predictions.

Designed with explorers in mind, the watch acts as a perfect technical tool for adventurers and explorers in a range of environments, from the everyday to the extreme. For urban adventurers and hiking enthusiasts, the completely redesigned Compass app will now give you more in-depth information with three distinct views alongside Backtrack, which uses GPS data to create a path showing where you were — a useful feature to have if you ever get lost or disoriented and need help getting back.

Aside from adventures on land, the Apple Watch Ultra is also built for water sports, including extreme activities like kitesurfing and wakeboarding, along with recreational Scuba diving to 40 metres with the new Oceanic+ app, which has been developed in partnership with Huish Outdoors. To support these underwater adventures, the Apple Watch Ultra is also certified to WR100 and EN13319, which is an internationally recognised standard for dive accessories.

The APPLE WATCH ULTRA is priced from $1,199 and will be available starting 23 September. Pre-orders can be made HERE.

3. Apple Watch

Apple Watch Series 8

With all-day 18-hour battery life, the Apple Watch Series 8 (from $599) features the power of WatchOS 9 in the well-received design of the Apple Watch, including a large, Always-On Retina display, and builds on the best-in-class health and safety features like the ECG app and fall detection by introducing temperature-sensing capabilities, retrospective ovulation estimates, Crash Detection and international roaming.

To keep you connected for even longer, a new Low Power Mode is also included to help extend battery life to reach up to 36 hours with an iPhone present. 

Apple Watch SE

The new Apple Watch SE (from $379) delivers the core Apple Watch experience at a new low price and is a great way for you to start your Apple Watch journey if you don’t already have one. Maintaining the same case design, the matching back case has been redesigned using nylon composite material to make it more lightweight and includes a powerful upgrade to its processor to that of the Apple Watch Series 8 and Apple Watch Ultra, making it 20% faster than the previous generation.

The APPLE WATCH SERIES 8 is priced from $599 while the APPLE WATCH SE is priced from $379. Both models will be available starting 16 September.
Pre-orders can be made HERE. Do note that there is a limit of two models each per customer. 

4. AirPods Pro (2nd Generation)

If you have been on the fence about the AirPods, these might just be the ones you’ve been waiting for. Dubbed their most advanced AirPods ever, the second generation of the premium AirPods Pro ($359) comes with the power of the new H2 chip and major upgrades to Active Noise Cancellation and Transparency mode while offering Personalised Spatial Audio, which allows you to create a personal listening profile with your iPhone to tune your audio experience just the way you like it.

Built into a lightweight and compact body, the power of the new H2 chip provides an exceptional acoustic experience and cancels up to twice as much noise compared with the previous generation. With a new low-distortion audio driver and custom amplifier, the AirPods Pro now offer richer bass and crystal-clear sound across a wider range of frequencies.

It also presents Adaptive Transparency, an upgrade which enables on-device processing and reduces loud environment noise like construction tools or a passing vehicle siren to give you more comfortable listening.

The new AirPods Pro also comes with extended battery life, giving you an additional 1.5 hours of listening time over the first generation, for a total of up to six hours with Active Noise Cancellation. The newly designed sweat and water-resistant case give four additional charges where you can enjoy up to 30 hours of total listening time, even with Active Noise Cancellation. The case’s Precision Finding feature leverages the built-in speaker to deliver louder tones for you to locate your charging case when you misplace them.

The AIRPODS PRO (2nd generation) is priced at $359 and is available from 23 September. Pre-orders start 19 September HERE. Do note that there is a limit of two units per customer.



All images courtesy of Apple.