First, our display shelves. Now, our vanity tables. Wildly popular collectible art toy, Be@rbrick, is a mainstay in popular culture, so of course they’re about to completely dominate our homes too, via this exclusive Lancôme collection.
The collector-worthy Lancôme x Be@rbrick collaboration features the playful figure taking over the packaging of some of the French luxury brand’s most iconic skincare and makeup items, from the Advanced Génifique to the cases of the L’Absolu Rouge Intimatte, which further sees an embossed lipstick bullet.
The limited-edition collection is designed to make us feel happy, which happens to be a shared ethos between the two brands. An elegant Advanced Génifique bottle is now wrapped in graffiti-like strokes of bold red over a white canvas — look closer though and you’ll realise that instead of paint or brushstrokes, the Lancôme logo, the Ô symbol, and its rose moniker look like they’re drawn on with lipstick, certainly a feature unique to this collaboration.
Actress Lily Collins also stars in a series of three campaign videos, with a ‘Call Me Happy’ tagline that celebrates the collection’s playfulness and joyous energy.
For the items in the collection, expect only the greats from the house of Lancôme. This includes their beloved serum, the Advanced Génifique; the Clarifique Dual Essence; and two shades of the L’Absolu Rouge Intimatte lipstick, in 299 (French Cashmere) and 888 (French Idol).
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Of course, there are super limited-edition toys accompanying the beauty items as well. The Lancôme-signed Be@rbrick sees the same design codes of red on white, and is simply named, Happy.
For a 28cm Be@rbrick figurine, you’ll have to spend a minimum of $800, including one Advanced Génifique or Clarifique, on Lancôme’s website, from 1 November in order to be eligible. You may also make a pre-order at department stores, all the way till 10 November 2022.
To qualify for a 7cm Be@rbrick figurine, you’ll have to purchase a Limited Edition Advanced Génifique or Clarifique (no min. spend) on the Lancôme Lazada Flagship Store or Sephora, from 11 November 2022.
The limited-edition Advanced Génifique x Be@rbrick and Clarifique x Be@rbrick will be available on lancome.com.sg, departmental stores, the Lancôme Lazada Flagship Store and Sephora.
The limited-edition L’Absolu Rouge Intimatte x Be@rbrick lipsticks, available only on lancome.com.sg and departmental stores.