If you’re a PUMA fan, you would probably be familiar with their iconic SUEDE shoe — the shoe of choice for breakdancers and hip-hop artists in the ‘80s. With over 50 years of history, the SUEDE became the quintessential PUMA sneaker despite being renamed a few times and eventually adopting the name PUMA SUEDE.
To celebrate the continued legacy and history of its SUEDE shoes, PUMA has launched the ‘Be Iconic’ campaign, which sees new colourways of the SUEDE shoes, released as in-store exclusives at PUMA’s 313@somerset store.
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The 75th anniversary SUEDE shoes will feature a full suede upper alongside some modern touches for an overall improved quality and feel. In addition to that, the SUEDE will see a new camowave effect with layers of material reimagined into organic waves, delivering a fresh take on the classic. Here’s a closer look at the new colourways you can expect to see in store.
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From now to 11 March, visit PUMA’s Flagship store at 313@somerset to celebrate the SUEDE history through a range of activities which include getting a cup of coffee at the SUEDE Café, customising your SUEDE by a local illustrator and possibly winning Sneaker Con tickets.
SUEDE CAFÉ
Grab a cup of coffee while you shop from the SUEDE Café which is a mobile coffee cart specially decked out with brick designs in the theme of the ‘Be Iconic’ campaign. You can also redeem a complimentary cup of coffee (based on first-come-first-serve) from 4 to 5 March between 12pm to 6pm with any purchase made at the PUMA 313@somerset flagship store.
PUMA X LOVAGE SUEDE HAND-PAINT CUSTOMISATION
When you purchase a pair of SUEDE shoes from now to 11 March at PUMA 313@somerset, you will qualify for a complimentary hand-paint customisation by local illustrator, Tiffany Lovage. You can also catch Tiffany Lovage’s customisation session live on 11 March from 12pm to 6pm.
SNEAKER CON PASS GIVEAWAY
PUMA is giving away 10 pairs of Sneaker Con tickets from now to 11 March. Stand a chance to win a pair of Sneaker Con tickets with every purchase of a pair of SUEDE shoes at PUMA 313@somerset flagship store.
PUMA SUEDE STICKER PACK & SUEDE CLEANER
From now to 31 March, receive an exclusive PUMA SUEDE Sticker Pack upon purchase of a pair of SUEDE at any PUMA retail stores in Singapore with the option to spend an additional $10 more to receive a bottle of SUEDE cleaner.
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