If you’ve been on social media lately, you’d have noticed how Barbie-mania has been slowly taking over our feeds. It started innocently enough with a return to the Y2k-esque Barbie-core aesthetic that embraced all thing pink, before the explosion (and marketing!) of Greta Gerwig’s upcoming Barbie film, starring picture-perfect Margot Robbie who plays the titular character, and her onscreen beau Ryan Gosling starring as certified-himbo Ken.
You’ll be ready to rock up to the Barbie premiere then with these Superga kicks. Fit for any Barbie Dreamhouse, Superga has teamed up with Barbie™ The Movie for a summery capsule collection that captures everything we love about the iconic doll and her pink universe.
The collection debuts two exclusive styles featuring one of the shoe brand’s signature silhouettes — the 2750 — across white-based sneakers with elements inspired by the Barbie universe. Both styles are distinguished with a side jacquard label with a pink Superga logo, a collaboration logo-printed insole, and collaboration-branded rubber back patches.
above: Superga 2750 Barbie Movie Print – White-Summer Print | $119.90
A pair of Superga 2750s arrives in a Barbie Movie Print design, where its white cotton canvas upper sees illustrations of Barbie-inspired symbols, including rollerblades, beach toys and palm trees, and the movie logo; this eye-catching upper is then balanced with a totally white sole and white laces.
above: Superga 2750 Barbie Movie Pins – White-Fuchsia | $129.90
For a more classic design, look to the Superga 2750 Barbie Movie Pins, which consists of a primarily white cotton canvas upper made different with hot pink eyelets and wonderfully contrasting pink outsoles. The kick here is that we can customise the laces with three Barbie-themed metal pins, consisting of the Barbie “B” logo, rollerblades, and a flamingo float.
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Superga x Barbie™ The Movie collection will be available from 6 June 2023, at all Superga retail stores and online at superga.com.sg.