Swatch Unleashes A Bold And Fiery 'Year of the Dragon' Collection

There’s definitely something special in the air as this year’s suite of ‘Year of the Dragon’ collections aren’t tame at all. We’ve got formidable collaborations from high-end houses, while over at the wristwear end, Swatch is proud to present a range of vibrant watches with fiery designs, clearly inspired by the power, strength and good luck that the dragon represents in Chinese culture.

There’s a distinct neon twist to the colour palette, which draws inspiration from the streetlights and signs in iconic Asian cities, while these modern illustration-based designs go across sleek translucent bands and poppin’ colours among the more traditional red and gold inspirations. It’s nice to see that Swatch doesn’t shy away from a bold and bright aesthetic too, so we can really have fun with our CNY outfits.

Several of their signature watch styles feature here, including a BIG BOLD watch seen in ‘DRAGON IN CLOUD’, a supersized statement piece that sports a front-facing dragon across its translucent dial and strap. Those into slimmer designs would appreciate ‘DRAGON IN WIND PAY!’ and ‘DRAGON IN WAVES’, seen in NEW GENT and GENT silhouettes respectively, where we see graphic flames and dragon scales standing out against dark backdrops.

And as mentioned, classic red and gold, the colours of prosperity and wealth, are symbolised via the ‘DRAGON IN MOTION’ and ‘DRAGON IN GOLD’ timepieces. The former pairs a NEW IRONY CHRONO case in gold with a vibrant red watch face and strap and an illustration of a dragon in fluid, contemporary lines; and the latter is a sleek SKIN IRONY in bright gold tones, with a more subtle dragon print that spans across the entire watch.

Here are the watches (and their prices!) in detail: