If there’s one thing men can say for certain they’re lacking opportunities in, it’s the availability of shopping options on the Internet. Sure, it’s superficial — it’s clothes — but the crippling effects of poor fabrics used to make “minimalist” (a common excuse for uncreative) clothing can make a man feel unrepresented and incapable of expressing himself.
Mr Porter, the go-to luxury online shopping site tailored to menswear, is well-known for its exquisite curation of over 400 designer labels including Bottega Veneta, Common Projects and Thom Browne that have a track record of doing right by menswear. Now, they’ve released Mr P., a label under their website dedicated to the quintessential gentleman.
https://www.instagram.com/p/Barc0VeB8D-/?taken-by=mrp
“We like to think we have an unparalleled view of the male wardrobe,” says managing director Toby Bateman. His assertion doesn’t come without reason. Mr Porter has become a household name for fashionable men worldwide seven years and running now. With the launch of Mr P., they will solidify themselves as being more cohesive than a traditional online marketplace, diversifying its content and serving more needs of its customers.
Mélange Shetland Wool Sweater £125, Stretch-Cotton Corduroy Chinos £116.67, Cable-Knit Merino Wool And Cashmere-Blend Sweater £249.66 from Mr Porter
The brand is set to release five capsule collections a year, the first already shoppable online now. The 53-piece collection features quality basics that are versatile and modest, just classy enough to make a statement. The second launch is set for February, and a third in April, with more selections including shoes and accessories.
Header image: He Spoke Style
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