All About The Gentle Monster x JENNIE “Jentle Salon” Collection — Including A Special Pop-Up In Singapore

Imagine our elation when we opened up Instagram to a video of none other than Miss It-Girl Jennie Kim, unboxing a giant pink-and-white box that unveiled the fluffiest of unicorns — and her latest Gentle Monster collaboration.

That’s right, the world collectively sighed in envy as we watched more and more teasers about the BLACKPINK member’s latest tie-up with the South Korean eyewear brand, so it’s about time we got a proper low-down on the Gentle Monster and JENNIE collection.

Launching 1 May, this is definitely a highly-anticipated collaboration and the third project between them, where we’ve been, no doubt, charmed by Jennie’s superstar status. The ‘JENTLE SALON’ collection stands out for its sleek and chic eyewear, that can now be embellished with a series of eye-catching charms such as bows, crystal hearts, dangling pearls, and a cute capybara called ‘Cooing’.

The series comprises of eight frame silhouettes in total, where you’ll find trendy wraparound styles, as well as more classic acetate frames, including the angular cateye Baby Pony, soft oval Hush, and butterfly-style Fish Tail.

Silver metal frames such as the Barrette, a unique oval pair with a studded temple that resembles a hairpin, and Glitter, a rimless graduated sunglasses style, ups the cool factor of the collection, though we still love the coquette touches in the pastel choices and bows throughout — get a girl who can do both!

As for the charms, you’ll get to choose from a range of 11, though you may only opt for up to two charms per frame. Another cute touch — each pair of frames will arrive in a furry pink eyewear case, topped off with a matching pink bow.

And as if we’re not hyped up enough, we’re told that Gentle Monster will be debuting a series of special pop-ups in 13 cities, including Seoul, New York, Tokyo, Beijing — and yes, Singapore!

You’ll want to mark your calendars as the JENTLE SALON pop-up arrives 1 May to 30 May at Marina Bay Sands, where you might be able to spot a giant unicorn adorned with hairpins in a whimsical, fantastical dreamscape.

See all the eyewear designs in the Jentle Salon collection here —

[click on the images below to expand.]


Gentle Monster x JENNIE ‘Jentle Salon’ Collection, priced at $430 – $520 for the frames, and $30 – $100 for the charms. Each frame entitles you to two charms. Available at Gentle Monster stores from 1 May 2024. 

The Jentle Salon pop-up in Singapore will be at Marina Bay Sands, #B2-103/104/105, from 1 May to 30 May 2024. Mon – Thu, 10.30am – 10pm; Fri – Sat, 10.30am – 11pm.