Partnering with major brands like McDonald’s, Fujifilm and luxury luggage company Away, is only just the beginning of the Minions’ plans for world domination. They just don’t know when to stop and in fact, they won’t. If the Minions were real, their schedule will probably be packed with world tours, meetings and even more brand partnerships.
So far this year, the Minions have conquered the lifestyle products and now they are moving on to apparel. Streetwear lovers will be ecstatic to know that the mischievous yellow characters are now teaming up with streetwear labels BAPE and PUMA.
Announcing the collaboration on Instagram, BAPE’s Baby Milo will join hands with his new-found friends for the upcoming collection. Although the full details and what will be included in the collection is still unknown, expect to see a range of graphic tees, hats and even more hoodies. In the Instagram post, the Minions are seen wearing blue camo overalls while Baby Milo puts on his new goggles with a yellow suit underneath the same blue camo overalls. Their previous collaboration saw the brand create a Minions hoodie that zips up all the way to the hood, perfect for those who desire to be an undercover Minion. Perhaps a yellow and blue camo hoodie this time?
PUMA will also be joining in the fun to come up with a collection “made for mischiefs”. The lineup is available for both adults and kids, so families and fans of all ages will be able to find something they like. Stuart, Carl and Kevin are clearly taking all the credit for the adult range, seeing how their names are plastered all over, on oversized sweaters, zip hoodies and T-shirts. The Minions are also leaving their mark on a bomber jacket, with a yellow circular motif that resembles their goggled eyes. As for footwear, the PUMA Clyde gets an all-black suede treatment with a pop of yellow Minion graphics on the toe, tongue and inner liner. On the other hand, the Disc Blaze comes in white with Minions print found on the tongue and inner liner. Complete the look with the PUMA x Minions backpack that is made of a combination of suede and leather with Minions detailing.
For the kids, the PUMA Basket takes on a different version, with the playful Minions replacing the laces with ba-na-na print straps. The kicks are also available in a yellow laced version which comes with coordinating blue Formstripe and Minions illustrations on the upper. A variety of apparel for the young ones also includes track jackets, t-shirts, sweat pants, bagpacks and snapbacks, all of which features some form of the Minions and their signature yellow and blue colour combo.
For those of you who have already watched Despicable Me 3 in cinemas and were left wanting to bring the Minions back home, these apparel collections should probably make up for it.
Watch this space for further updates on the Minions x BAPE Collection. Meanwhile, the PUMA x Minions Collection will be available on 29th June 2017 at PUMA.com and select stockists, including Overkill.
Header image: PUMA
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