MUJI has over the years mastered what it means to make simplicity beautiful, whether it’s through their vast collection of clothes, crafts, or household goods. When it comes to them, less is more. Well, most of the time anyway.
The Japanese company’s new store at Plaza Singapura is an anomaly in the sense in that it will have a total of not one, but five exclusive concepts where shoppers can learn about tradition, culture, and design – far from keeping things minimal, eh?
Not that we’re complaining of course. But before you go crazy and dive straight into the wonderful world of MUJI products, here’s a guide to each of the five concepts, and what exactly you can expect from them when the store opens proper on 21 July, 2017.
MUJI Labo
Back to basics, that’s what MUJI Labo is all about. Over at this section of the new store, you’ll find clothing that is lean, clean, and yet stylish at the same time, despite the complete lack of frills. Oh, and in typical MUJI fashion, everything here goes down the organic route, with each piece flexible enough to be worn as a unisex item. Now how’s that for convenience?
IDÉE
Founded in Tokyo in 1980, IDÉE is an interior brand that does away with unnecessary complexities, something that’s pretty much in line with MUJI’s minimalist philosophy. That’s why the two have joined forces for a special collaboration that includes sophisticated and high quality household goods like furniture, kitchenware, stationary, textiles, art pieces, and even gardening tools.
Found MUJI
Found MUJI is all about products that are refined and reproduced from materials across the globe, with the aim of retaining the functionality and culture from which it was conceived. At the new store, Found MUJI will introduce a medley of products made from traditional Indian hand-craftsmanship. Think intricately handwoven rugs and bags crafted with delicate block print textile from the historic city of Jaipur.
Open MUJI
Much like an open house, Open MUJI invites customers to experience living life the MUJI way, through a series of workshops, exhibitions, and talks that explore the underlying values of makers and the essence of their creations. The event space will showcase a range of Found MUJI works, curated from MUJI’s search for durable household goods from all around the world – a search that has spanned more than three decades, from 1980 to 2016. Each exhibit focuses on the essence of the displays, and embracing the values of their makers. Open from 21 July to 3 September 2017, 10am to 10pm daily.
Embroidery Station
While it’s nice and all to just grab something off the shelf, it’s even more fun flexing your creativity with design, something you’ll be able to do at MUJI’s Plaza Singapura outlet. The new store will have an embroidery station where you can imprint custom-embroidery to bought MUJI apparel or textile products, with a range of adorable design and letterings available for choice.
Café&Meal MUJI
Okay, so this isn’t a new concept by any means (MUJI already has two other cafés in Singapore), but the Plaza Singapure outlet has two exciting new dishes for you to look forward to, in addition to the regular mains – first up, there’s the crispy Pork Katsu Donburi ($15.90) paired with fragrant 16 grain rice and an onsen egg, while there’ll also be Cheese Baked Butter Curry Chicken rice ($17.90) slathered with warm mozzarella cheese au gratin. Not a new dish but a yummy one nonetheless, the Onigiri bento set that comes in both hot ($10.90) and cold ($10) options is great for takeaways.
Bonus:
Found MUJI Talk with Naoto Fukasawa
Want to learn from the best in the business? Well, you’re in for luck as renowned MUJI product designer and founder of Found MUJI, Naoto Fukasawa, will be in town to deliver a presentation on the topic of rediscovering and recreating, while he will also explore the possibility of a Southeast Asian edition of Found MUJI. This will be followed by a panel discussion involving local and regional creatives, who will share their thoughts on the objects that have become an indispensable part of our everyday lives.
Event Details:
Date: Friday, 21 July 2017
Time: 3.00pm – 5.00pm (Registration starts 1.45pm; Door opens at 2.30pm)
Venue: SOTA Concert Hall
Fee: $15
Tickets available via rediscoverrecreate.peatix.com.
A 10% discount is available for bulk purchases of 20 tickets and above. Please get in touch at events@muji.com.sg for further enquiries.
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