MUJI sure knows how to make its customers happy.
A new store at Plaza Singapura was followed up by the launch of value-for-money deals and exclusive merchandise.
Now, the Japanese retail brand is taking things up a notch with Discover MUJI; a concept that reinforces the company’s vision of crafting practical products that enhance people’s quality of life – a rarity in today’s market.
But that’s not all. Discover MUJI has also achieved another feat: creating true retail happiness.
For instance, the Discover MUJI line-up has three main categories that would please any shopper under the sun; there are top selling items, but also environmentally friendly products, as well as goods that are all about function.
Top sellers include MUJI’s highly popular Organic Cotton Short Sleeve T-Shirts, which come with a special taped thread around the neck ring for protection against fraying caused by washing machines and dryers. They’re also pretty affordably priced too, with current prices at 10% off.
The next one might surprise you, but one of MUJI’s top sellers is socks. We know, you’re thinking, “what’s so special about this?” But MUJI’s socks are knitted at a 90° angle for the ultimate fit, making it a must-grab item for any sneaker-head. Right now, you can get a total of three designs for just $11.90.
In the environmentally friendly department, there’s the Organic Cotton Blend Towel, a towel that’s made from long-fibre cotton, allowing it to stay soft and fluffy for long periods of time. You can get one at 10% off, but the fact that it can be re-purposed as a bath mat when cut up makes it even more value-for-money.
Another product that’s great for the earth is the Ochiwata Duster – a dusting cloth made from short cotton fibre gathered from discarded manufactured yarn. It’s going at 10% off, so it’s quite a steal.
That said; the products that best represent MUJI’s philosophy of providing what’s “enough” are those under its “Good Function” category
A highlight of this category is the Multi Cape, which as its name suggests, is a multi-functional piece of clothing that acts as either a scarf or shawl. Made out of linen or organic cotton in hard twist yarn, the Multi Cape is a great protector against UV rays and is currently retailing at 10% off.
Other “Good Function” items include the Basic Backpack; a simple yet stylish backpack that is now 20% off, and the Acrylic Water Pot; an airtight water pot that prevents spillage even when placed on its side. You can score the latter at 10% off.
Lastly, there’s the PP File Box, a specially constructed file box that lets you store more than just files – it can fit newspapers, magazines, and even books thanks to two solid 50mm spine binders. Even better? It’s 10% off.
Whatever the case may be; Discover MUJI is about more than just providing good quality products on the cheap. It’s also about appreciating the process behind it all, from the selection of materials all the way to packaging.
One thing is for certain though: a shopping trip at MUJI is bound to leave you with a smile on your face, and frankly, we can’t say the same thing for every brand.
Bonus:
Want to score yourself a $100 gift card?
MUJI is holding an exclusive giveaway from 17 August to 13 September 2017, and participating is really simple. All you’ve got to do is upload a photo to Instagram of your favourite way of using a MUJI product. Next, explain why you love this product and what you’ve discovered about its functions in your caption. Throw in the hashtags #discovermujisg and #mujisg, and tag @mujisg in your post, and voila, you stand a chance to win the gift card. Participants need to follow @mujisg in order to take part.
More details below:
Example:
For more information, visit www.muji.com/sg.
All images taken from MUJI.
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