As forward-thinking as fashion is perceived to be, it actually takes many cues from its neighbours culture and art. For a while now the industry has been struggling with how to grapple with technology, an ever-evolving science that, in many ways, has become even more advanced than fashion itself. Couture designers toiling in ateliers for months sewing a ballgown is the classic ideal of luxury, but technology today and tomorrow can speed up handwork processes, potentially constructing fashion pieces impossible to humanly create.
Most brands have incorporated technology in their design aesthetic rather than design process. CHANEL did it last year putting their models in robot helmets, Prada earlier this year bringing back their futuristic piece de resistance nylon fabric. Which is why the luxury fashion brand Dolce and Gabbana, notorious for their relationship with the press, was the last brand anyone would’ve expected to embrace technology in such a holistic way.
Dolce have previously engaged in sending Instagram influencers and their VIP clients down their catwalks. For Fall 2018, however, humans were swapped with drones, sending down their latest handbags. Just an hour before it happened, guests had been forced to turn off their Wifis as though to prevent them from sharing about the show online. Seems like the smattering applause proves it was worth it.
Header image: Hearst Apps, UOL