British luxury house brand, Burberry, is back with a new fragrance and fronting the scent is none other than the iconic Brit herself, Cara Delevingne. Marking her first major beauty campaign in two years, the Burberry Her campaign is her first major project ever since she transitioned from a model to pursue a career as a singer and actress.
Launched this year, the new fruity floral gourmand fragrance, Burberry Her, is a scent that embodies someone who’s effortlessly stylish, energetic, optimistic, adventurous and bold – just like Cara!
The new perfume comes in a transparent, light pink bottle that imitates a whiskey bottle and is inspired by the archival design of Burberry’s original EDP, Burberrys For Men, that dates all the way back to 1981. Apart from its iconic design, the new scent boasts top notes of red and dark berries – blackcurrant and raspberry, with heart notes of jasmine and violet, featuring base notes of dry amber and musky accords, making it a signature scent that everyone can recognise in a whiff!
Burberry Her Pop-Up
Venue: Paragon, Level 1
Date: 12 to 18 October
Time: 10AM to 9PM
Pre-launching its fragrance exclusively at Metro Paragon, Burberry Her is holding its first pop-up for the fragrance from 12 to 18 October. Now if you’re all about the gram, you’ll be glad to know that the London-inspired pop-up features lots of insta-worthy spots for you to snap a pic in – it feels like you’re really in London!
Need a quick fix? The Burberry Her pop-up also includes a mini makeup station where you can try on the Burberry beauty collection which includes their Lip Velvet Crush, Liquid Lip Velvets, Foundation Sticks, Fresh Glow Luminous Fluid Base and many more!
Fancy a lil behind the scenes footage of the new fragrance? Here at the pop-up store at Paragon, you can expect an interactive screen box featuring Cara Delevingne as she takes us on a tour ’round London while she sports the ever-so-famous Burberry print.
With every purchase of a Burberry Her fragrance, receive a gold charm that you can engrave on-site with your initials.
What’s more, stand a chance to experience London with a friend – for real – when you purchase a 100ml Burberry Her EDP. Head down to the pop-up to find out more, quickly, before it ends on 18 Oct.
And in case you miss this pop-up, you’ll be glad to know that Burberry Her will be having another pop-up happening on the 19 Oct to 25 Oct at TANGS at Tang Plaza too!
Burberry presents Burberry Her Pop-Up
Date: 12 to 18 October 2018
Venue: Paragon Shopping Centre, 290 Orchard Rd, Singapore 238859
Opening Hours: 10AM to 9PM