@EsteeLaundry Reveals The Ugly Truth Behind The Beauty Industry

Ever heard of Diet Prada? If you’re not in the know, Diet Prada, in summary, is the Instagram handle that calls out on the fashion industry’s copycats. The account has garnered the likes of many, including A-list model, Naomi Campbell. With a growing appreciation for unabashed opinions from the account, it comes as no surprise that even the beauty industry has their own beauty police. You heard that right, it’s called Estée Laundry on Instagram and the account is ready to call out on the beauty industry’s dupes, along with other unethical practices.

Estée Laundry calls out on Trinny London for their Lip2Cheek pods. (Photo Courtesy)

The account started earlier this year, in April, where they first dished on Trinny London’s dupes of RMS Beauty’s Lip2Cheek range that were released in 2016, 2 years before she released hers!

Estée Laundry’s Instagram following has gained a large following of 19.6K followers ever since its first post in April 2018. (Photo Courtesy)

Ever since then, the account has developed a reasonably large following of 19.6K followers on Instagram, with frequent updates, sharing little-known secrets behind the products that are out in the market.

A screenshot by a Reddit user that reveals an internal e-mail from Sunday Riley, allegedly forcing their employees to write product reviews on Sephora’s main site. (Photo Courtesy)

One of the more popular controversies that have sparked the attention of the media includes Sunday Riley’s recent debacle with Sephora. It was revealed recently in a leaked e-mail that the brand, Sunday Riley,  was caught encouraging employees to review its products on Sephora. The brand has admittedly reported that they made a mistake but that certainly didn’t change the fact that they sort of did ruin the customers’ perceptions of online reviews.

With many online brands relying on online reviews like those on Sephora, the result of such a fiasco like that of Sunday Riley’s would eventually result in the downfall of people’s trust in online reviews. You know what they say – trust is like a mirror, once it’s broken it’s never the same.


Fortunately, Sephora has responded to the claims and provided the following statement to Allure Magazine: “We’ve been in touch with Sunday Riley on this matter, and they have committed to adhering to our review policy.” Phew! 

Some of the other dupes that Estee Laundry have mercilessly called out for include the following:

Nip and Fab’s Essence Drops vs Farsali’s Unicorn and Rose Gold Essence
(Photo Courtesy)
Beauty Pie’s Multi-Blush palette vs hourglass cosmetics ambient lighting blush collection
(Photo Courtesy)
Glow Recipe’s Watermelon Glow Sleeping Mask vs Starskin Orglamic’s Pink Cactus Pudding
(Photo Courtesy)

Just to make things clear, the account doesn’t mainly focus on dissing other beauty brands with their “snarky” comments but the account also sheds light on important issues that some brands have managed to address.

Estee Lauder has added 14 new shades to their range of Double Wear Foundation to cater to a larger audience. (Photo Courtesy)

Take, for example, one of their posts which recognises Estée Lauder for taking inclusivity into consideration when expanding their shade range for their Double Wear Foundations which now not only has 42, but 56 shades to cater to a bigger audience.

Looking for more insider scoop? Check out Estée Laundry‘s Instagram as they dish out on the latest dupes and scoops from the beauty industry.