Bold brows have always been a thing, and no, the overplucked brows trend is never making a comeback (so put your tweezers down!)
Although Rihanna did rock the look on the covers of British Vogue last August, we aren’t huge about the look. Let’s be real, we love her for who she is, but with pencil-thin brows like this? Well, let’s just leave them in the 90s.
While not all strive to have such bold brows, I think we can all agree that brow management plays an integral role in every woman’s beauty routine. Whether you’re into Cara Delevigne’s signature brows or if you have a weird fetish for squiggly brows (who knows), check out these new trusty brow products from Urban Decay’s Street Style Brow Collection to achieve Insta-worthy brows that look just as good IRL (and in pictures).
Widely known for their bestselling NAKED palettes, Urban Decay did take us by surprise when they dropped their Street Style Brow Collection. It features a contour and sculpting brow putty (AKA the Double Down Brow), a waterproof brow gel (like the Brow Finish), Brow Volumizer (otherwise known as Brow Endowed) and last but not least, an Ink Stain and Waterproof Pencil called the Brow Blade.
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SWIPE ➡️ If @hudabeauty says a brow product’s legit, you know it is. Available in seven shades, our vegan Brow Blade delivers microblade precision, minus the commitment. Leave a 💜 if you're excited for our Street Style Brow collection to launch! #UrbanDecay #StreetStyleBrow #Makeup #Beauty #Brows #BrowGoals
And not to mention, the release of the collection also took on the likes of a ton of other Internet-famous personalities and beauty gurus, including Huda from Huda Beauty. Say whaaaat?
So if you’re dying to know more about what the hype’s all about, continue reading.
Double Down Brow Putty
New brows, who dis? If filling in your brows with a powder is more of your style, we suggest you opt for the Double Down Brow set by Urban Decay. Available in 7 versatile shades, the putty-to-powder formula works effortlessly to create bold and well-defined arches that will leave your girlfriends green with envy.
If microblading is too much of a commitment for you, then you might want to settle for the next best alternative: the Brow Blade. Mimic natural hair with a flick of Brow Blade’s ink-stain formula and fill in those sparse areas with the pencil on the other end. What we love most about this product is its versatility and its convenience — making it so much easier for us to bump up our brow game, anytime and anywhere we go.
To have great brows all day long, a good brow finish is a must in your arsenal. Brow gels have long been an underrated product for many, but little do you realise that they make a huge difference when added to your beauty routine. Use it after filling in your brows or go au naturale and set your bare brows for a more defined look.
If you like your brows to be thicc, then the new Brow Endowed is the way to go. Add volume and definition to your brows by sweeping this bad boy all over your arches for flawless, fluffed-up brows. Consider it as a teasing comb cum finishing spray for your brows.
The Brow Endowed comes with two ends — one, as a primer to create volume, and another, that comes in the form of a brow cream to fill in sparse areas and define your arches. It also works to set your brows so that it won’t budge for the rest of the day! Besides, it claims to be smudge-proof, sweat-proof and oil-resistant for up to 24 hours — what more could you ask for?
The Urban Decay Street Style Brow Collection will be launching in Singapore from 15 Jan at Urban Decay stores, Sephora and online at sephora.sg.