The Urban Decay x Game of Thrones Collection Is Here And We’re Not Ready!

Winter is almost here— is what we are repeating, over and over, to reassure ourselves as we are absolutely dying waiting for the final season of Game of Thrones.

Thank goodness, then, for Urban Decay, who is abating our Game of Thrones blues with the Urban Decay x Game of Thrones collection. So makeup enthusiasts, sit up, Game of Thrones lovers, tune in, and if you’re a fan of both, you’ve hit jackpot! Hop on your dragon and let’s take a look at what offerings await.

Game of Thrones Eyeshadow Palette, $92

Game of Thrones Eyeshadow Palette

In the world of Westeros, you go big, or face potential death. Luckily, your eye looks are set to be absolutely killer with the Urban Decay x Game of Thrones Eyeshadow Palette ($92). The extravagant 3D palette is a must-have centerpiece for your beauty counter, unfolding to reveal your very own Iron Throne, so you can feel like queen of the castle every time you glow up.

Game of Thrones Eyeshadow Palette

With an impressive arsenal of 20 buttery shades, the palette is split into four, each quarter representing the intensity and distinct power of a primary Westeros stakeholder. The White Walkers are cool, icy shimmers for maximum ice queen frostiness, while House Stark has smoky mattes and neutral shimmers. House Lannister brings drama in regal metallic mattes and shimmers, and House Targaryen glimmers in jewel-tones. This is a palette for any mood, but no matter what you choose, you’ll look and feel like a real winner.

Brushes, $40

Jon Snow’s Longclaw Large Eyeshadow Brush, Arya Stark’s Needle Flat Eyeshadow Brush

There are few things that feel as classic and powerful as a good old-fashion sword. Urban Decay has miniaturised Jon Snow’s Longclaw and Arya Stark’s Needle, to serve as precise makeup brushes to wield proudly alongside your new eyeshadows. Jon Snow’s Longclaw Large Eyeshadow Brush is great for laying down and blending out eyeshadows, while Arya Stark’s Needle Flat Eyeshadow Brush is a precise brush perfect for all-over colour and lining. While the same can’t be said for the swords in the show, these Urban Decay renditions are cruelty-free.

Mother of Dragons Highlighting Palette, $55

Mother of Dragons Highlighting Palette

Mother has arrived, and this glow will let everyone know. This highlighting trio features three ethereal shades, one for each of Daenerys’ dragons. With the classic Urban Decay Afterglow formula, these shades are lightweight and super soft and last up till 8 hours. Drogon is a frosted pink, Viserion a metallic golden nude, and Rhaegal is a metallic bronze. Swipe them on individually, or layer them on for a goddess-like gleam.

Lip & Cheek Stain, $40

Dracarys Lip & Cheek Stain

We love a good multi-purpose product for whipping out on the fly. The Game of Thrones Lip & Cheek Stain comes in a universal Targaryen red shade, for a perfect sheer flush on your lips and cheeks. Simply apply one or two drops to your fingers and swipe on, then set out for your latest conquest.

24/7 Glide-On Eye Pencil, $33

24/7 Glide-On Eye Pencil in Dragonsmoke, 24/7 Glide-On Eye Pencil in Winterfell Snow, 24/7 Glide-On Eye Pencil in Lannister Gold, 24/7 Glide-On Eye Pencil in The Knight King

Finding a good, waterproof, all-day eye pencil can be a real battle. Here’s the winning strategy: The 24/7 Glide-On Eye Pencil. The waterproof formula that won’t budge an inch comes in four Game of Thrones inspired shades:  Lannister Gold (metallic gold), Winterfell Snow (iridescent white), Dragon Smoke (smoky holographic black), and The Night King (shimmery dark teal). They apply creamy smooth and soft, before drying down into a lasting finish.

Vice Lipstick, $31

Vice Lipstick in Cersei, Vice Lisptick in Daenerys, Vice Lipstick in Sansa, Vice Lipstick in White Walker

Lipstick is the easiest way to let everyone know how you’re feeling. There are four limited-edition Urban Decay x Game of Thrones Vice Lipstick shades available in this collection, each inspired by a fierce female player from the show. Love her or hate her, Cersei Lannister reigns coldly with a bright metallic bronze, while Daenerys Targaryen, a fiery metallic red, lets everyone know you mean business. The resourceful and enduring Sansa Stark is channeled in a versatile warm peach nude, and White Walker is a deep berry-wine. The super-creamy, intensely-pigmented formula is made to last, much like our favourite girl bosses from the show.


The Urban Decay Game of Thrones Collection, $31 to $92 available from 9 May 2019 at all Sephora stores, online at and at the Urban Decay freestanding store at Ngee Ann City B1-32.